London-based design studio Wolf in Motion has unveiled Magic Hour, a VR photography simulator for taking "dream-like" pictures. Magic Hour's VR camera has similar characteristics to those of a high-end camera and offers full control on exposure, aperture ratio, shutter speed, focal length, ISO and white balance. It can optically reproduce the physics of any camera or lens but also easily go beyond the realm of the possible. Magic Hour's hand-crafted digital playground offers countless photographic opportunities from wildlife encounters to painting light with the stars. While experienced photographers will have fun experimenting in ways they have never been able to with a physical camera, newcomers will be able to learn the technical aspects of photography through a rewarding interactive experience.:"The arrival of consumer VR has unlocked exciting new opportunities in training and education," says Charlie Fuller, founding partner at Wolf in Motion. "Magic Hour is one of the first of such products, letting players experiment with a manual control camera before they've ever held a real one in their hands." Magic Hour is available now on Steam VR.

Press Release

Is this Future of Photography?

London-based design studio Wolf in Motion unveils Magic Hour, a groundbreaking VR photography simulator for taking dreamlike pictures.

With Magic Hour, the traditional limitations of photography disappear to let both amateurs and professionals experiment, learn and have fun through a beautiful experience. Is this the future of photography?

Magic Hour's VR camera has similar characteristics to those of a high-end camera and offers full control on exposure, aperture ratio, shutter speed, focal length, ISO and white balance through different modes (A, S, M etc..). It can optically reproduce the physics of any camera or lens but also easily go beyond the realm of the possible (imagine a 6-150mm f:1.4 constant). Magic Hour's hand-crafted digital playground offers countless photographic opportunities from wildlife encounters to painting light with the stars. While professional and amateur photographers will have fun experimenting in ways they have never been able to with a physical camera, newcomers will be able to learn the technical aspects of photography through a rewarding interactive experience.

Analog cameras used physical means to capture a physical reality while digital photography brought digital sensors to capture that same reality. We now speak about virtual means to capture virtual realities. The result is still a tangible photograph but the possibilities that this opens are infinite and it could open new practices in photography.

Guillaume Couche, founding partner at Wolf in Motion: “Wherever you are, your creative drive and your need to capture memories stay the same. We believe it is only a matter of time before we see photographic behaviour patterns of the physical world becoming common in the virtual ones” "VR is not merely another consumption mean but an exciting platform from which new creative experiences will emerge"

Charlie Fuller, founding partner at Wolf in Motion:"The arrival of consumer VR has unlocked exciting new opportunities in training and education. Magic Hour is one of the first of such products, letting players experiment with a manual control camera before they've ever held a real one in their hands"

Magic Hour is available in early access on Steam VR (http://store.steampowered.com/app/571500) Wolf in Motion, co-founded by photographer & designer Guillaume Couche and software developer Charlie Fuller is a London based interaction design studio specialised in crafting innovative and meaningful VR experiences.

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