MAGPIX Press Release 12/11/04

MAGPIX Magnifies Product Line with 3.1 Megapixel Digital Camera Binocular

SX3 is the only true 3.1 megapixel camera/binocular on the market, providing professional-grade optics at a consumer-friendly price

AMESBURY, Mass., Nov. 12, 2004—MAGPIX Inc. today announced its third generation digital camera binocular. The MAGPIX SX3 offers a series of innovative features never-before-seen in the binocular camera category and is the first and only true 3.1 CMOS megapixel on the market today. At only $149, the SX3 is easy to use, compact, and durable, making it perfect for any outdoor activity, from sporting events and site seeing to wildlife and nature viewing.

Powerful and sleek, the SX3 offers viewers 10X optical camera lens magnification through its 10 x 25mm ruby coated lenses. The SX3 allows users to take pictures from near to far (~45ft. to infinity) with an innovative lens focusing system, an industry first in a digital camera binocular. The included Light Guide attachment, similar in concept to those seen on lenses at professional sporting events, enables users to take superior digital photos in bright daylight and at great distances. With a shutter speed of up to 1/8000 of a second, the SX3 ensures that viewers don’t miss any fast-paced action - even from far away.

“The ability to take digital pictures represents the next evolution in binocular technology, adding an entirely new dimension of capabilities to outdoor observer activities,” said Albert Ting, President of MAGPIX. “The SX3 represents the first pair of binoculars on the market that combine the best of both optical and digital technology, allowing viewers to accurately and vividly capture what they see through the lens – at a price that’s incredibly attractive to hobbyists, adventurers, and enthusiasts at any level.”

The SX3 features a lightweight, sleek and sturdy design to endure the rigors of outside use. A tripod mount for fixed viewing and photography is perfect for all observation applications. It also offers a TV-out connection that transforms the SX3 into a surveillance tool as well as projection solution for viewing pictures directly on a TV.

The SX3 includes 16MB built-in flash memory as well as an SD/MMC memory card slot for further image capacity.

The SX3 Binocular Camera is available at RCS Experience, Walmart.com, HSN.com, and magpix.com.

ABOUT MAGPIX
Founded in 2002, MAGPIX produces innovative and easy to use products to enhance the digital lifestyle. MAGPiX offers a complete family of powerful digital camera binoculars and elegant digital cameras. MAGPIX is highly regarded for its pioneering, proprietary optical lenses as well as inventive digital imaging designs. MAGPIX is headquartered in Amesbury, Massachusetts and has operations in the US, Europe, and Asia. The website is located at www.magpix.com.