Making The Right Choice

April 8, 2004 | Mark Goldstein | Technique | Comment |

In his latest article, Micheal Reichmann discusses an article from the Scientific American magazine, called “The Tyranny of Choice”. So are you a “maximizer” or a “satisficer”? (I think I’m mostly the latter with a touch of the former).

“The Tyranny of Choice is written by Barry Schwartz, professor of Social Theory at Swathmore College. The premise of his essay is that in contemporary society we are faced with an overabundance of choices, and that rather than leading to greater happiness, indeed for the type of person which he classifies as “maximizers”, this over-abundance of choice often leads to decreased satisfaction and reduced happiness.

I want to bring the article to your attention because it speaks directly to some of the issues that I have been discussing on this site in several recent articles.”

Website: Luminous Landscape - Making The Right Choice