Making Your Photography Website Effective
The curiously named Burns Auto Parts has a great article about photographers websites - essential reading if you have or would like your own website.
“Generally speaking, forget about the fancy Flash animated intro. These are particularly disliked, as evidenced by the survey ABs’ responses: 17% said they “always hate them” and 70% said they “bother them but it’s not too bad as long as there is a ‘skip’ button.” When 87% of your target market is at some level bugged by a part of your marketing, dump it. In fact, you might want to skip any use of Flash. It can be a memory hog and many people don’t like to have the plug-in on their machines at all. Flash can even crash some computers, especially if it is not done just right. And, contrary to some claims, it does not provide any real protection against someone using your images illegally (i.e., downloading the image from your site). So, think hard about using Flash, and if you do, make sure you have an HTML version of you site clearly available from the main page.”
Website: Photographers’ Websites – The Good, the Bad, and the Ugly