Mamiya has put a price tag on the recently announced 22-megapixel Mamiya DM22 medium-format digital SLR camera, which features true 16-bit analogue-to-digital conversion and a claimed 12-stop dynamic range. As befits a medium-format camera, the sensor is larger than 35mm full frame, measuring 48x36mm. The price of the Mamiya DM22 is $9,995 including a Mamiya 80mm f/2.8 D Series lens. Mamiya has also announced the pricing of the DM22’s sibling the DM28 ($14,990 including lens), which only differs in its sensor (which is a bit smaller at 44x33mm, but has 28 megapixels and offers a higher maximum ISO speed). Both cameras are fully compatible with any Mamiya AF focal plane series lens but, unlike their bigger brothers the DM33 and the DM56, apparently cannot take advantage of the 1/1600-second top shutter speed of the three new leaf-shutter lenses developed in close collaboration with Schneider Kreuznach.

Mamiya Press Release

Mamiya Debuts DM22 Digital Camera for under $10K

Elmsford, NY – October 20, 2009 – Mamiya, synonymous with professional photography, has introduced a new 22MP, 36x48mm digital camera selling for $9,995. The Mamiya DM22, slated for November delivery, is the perfect choice for photographers when 35mm-sized DSLRs are not good enough. In fashion work, studio product photography, industrial/scientific or other demanding photographic specialties, medium format photography is in many people’s eyes hands-down the winner over 35mm-based digital. The DM22 is the affordable way to achieve that superiority.

“For years, many professional photographers have been relegated to consumer-like DSLR systems, simply due to the high cost of recognized pro-level digital equipment,” says Mamiya Product Marketing Manager Mike Edwards. “This new camera features a premium-quality 22 megapixel sensor, and true 16bit/channel RAW files, resulting in richly detailed images that leave a vibrant and lasting impression for both the photographer and client. We recognize photographers’ need to deliver exceptional quality photographs, along with an impression of professionalism, which a 35mm-sized DSLR cannot present. Files can be processed using either of the included software solutions: Capture One™ by Phase One or Leaf Capture™, or photographers can choose to use Adobe Lightroom™ (not included) allowing the widest variety of professional processing software options available. This is definitely an opportunity to put the finest technology to work at a most affordable price.”

The new camera has an estimated street price of $9,995. It’s being introduced at the same time as the Mamiya DM28, with a street price of $14,990. Both cameras come with the sharp Mamiya 80mm f/2.8 D Series lens, focal plane shutter, and are fully compatible with any Mamiya AF focal plane series lens. In addition, they can be used with older 645MF and Hasselblad lenses (via #310-244 adapter), both in stop-down mode.

Both the DM22 and DM28 feature Mamiya’s new Guaranteed Trade-Up Program, which offers purchasers of new Mamiya digital products the peace of mind of knowing they can safely choose the right product for their specific needs.

The DM22 features a 48x36mm sensor, 5356x4056 pixels, and an ISO range of 25-400. The RAW file is the Mosaic format, HDR-type, with 16 bits/channel and a dynamic range of 12 f/stops. Image storage is either on a CF card or via FireWire™. The DM28 is identical except its sensor is 44x33mm, 6144x4622 pixels, and an ISO range of 50-800.

For more information, visit Mamiya.com

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