Sony Press Release

Tokyo, Japan and Berlin, Germany, 20th September 2005 - Sony Corporation today announced that Chris Deering, President of Sony Europe has decided to retire from Sony, in order to pursue personal opportunities in the U.S., where his family now resides. Effective November 1, 2005, Mr. Deering will be succeeded by Fujio Nishida, who currently serves as EVP, Corporate Executive, in charge of Electronics Marketing at Sony Corporation in Tokyo. During the coming weeks Messrs. Deering and Nishida will work closely together to facilitate a smooth transition of responsibilities, after which Mr. Deering will continue to work with the company in a consulting capacity.

Chris Deering was appointed President of Sony Europe in April 2004 after a highly successful career at Sony Computer Entertainment Europe (SCEE), of which he was founding President in 1995. At SCEE Mr. Deering built the team which managed the introduction of PlayStation, PlayStation 2 and PSP across one hundred countries and have cumulatively sold over 70 million consoles, making PlayStation number one gaming franchise in the market. Since assuming responsibility as President of Sony Europe, Mr. Deering has worked closely across all businesses to rationalize and reduce costs, while at the same time strengthening the overall country Sales and Marketing operations.

Fujio Nishida has spent the majority of his career at Sony outside Japan, including Canada, Australia and the United States. He is a veteran marketing executive with deep experience of global markets. Before becoming EVP in charge of Electronics Marketing, Fujio Nishida was with Sony Electronics Inc. in the U.S. for seven years, the latter three years as President and COO.

“Chris Deering has made brilliant contributions to Sony Corporation throughout his career as President of Sony Europe, President and later Chairman of Sony Computer Entertainment Europe, and as a senior executive at Sony Pictures. The company will long benefit from all the initiatives he has put in place. He has earned our respect, our admiration and our gratitude, and we wish him continued success as he moves on in his career,” said Sir Howard Stringer, Chairman and CEO, Sony Corporation. He continued, “Fujio Nishida will bring a wealth of global marketing experience and knowledge of the consumer electronics business to his new role. We know that he will build on the solid foundation already put in place by Chris, and continue to evolve and expand the profile of Sony Electronics across Europe.”

“I leave Sony in Europe with many great memories and am convinced that Sony’s future in Europe is unparalleled,” commented Chris Deering. “The team is revitalized, the product line-up is now the best it has been in years, and momentum will build with the high definition digital wave under the new Sony management team. I am delighted to work with Fujio Nishida during the transition. Fujio has been a consistent supporter of Europe and will inject enhanced support from Tokyo in achieving Sony Europe’s numerous growth initiatives.”

“Building on my experience in the U.S., I look forward to my new role as the President of Sony Europe,” said Fujio Nishida. “The European market is highly diverse with many challenges and opportunities. I wish to further expand our business in Europe and thus contribute to the Sony Group as a whole.”