Memorex LifeShow is a new range of digital photo frames with an advanced user interface design and added functionality. The specially designed user interface utilizes a combination of proprietary software and a custom “scrolling” selector button that allows the user to command all of the frames’ functions right on screen, from a single control. Memorex LifeShow digital photo frames are offered in two models to complement both traditional and modern home décors, both available in March 2009 for $129.99.

Memorex Press Release

Memorex® LifeShow™ Traditional and LifeShow™ Custom Digital Photo Frames Set New Standards for Ease-of-Use

Displaying digital photos is easy, fast and gratifying with the frames’ intuitive image management system and stylish designs

Pepcom’s Digital Experience! Las Vegas 2009

LAS VEGAS—(BUSINESS WIRE)—Memorex, a portfolio brand of Imation Corp. (NYSE: IMN), today introduced LifeShow™, a line of digital photo frames offering not just decorative style and designer quality construction, but also advanced user interface design and added functionality that make it easier than ever to display digital photos of friends and family. Memorex LifeShow digital photo frames are available in two designer styles, Traditional and Custom. Each features an intuitive user interface, proprietary to Memorex, ensuring that memory keepers can easily load, manipulate and organize their images on the frames.

The specially designed user interface, common to both the Traditional and Custom style frames, utilizes a combination of proprietary software and a custom “scrolling” selector button that allows the user to command all of the frames’ functions right on screen, from a single control. The main menu clearly displays all of the frame’s capabilities using an intuitive nesting navigation structure, making it easy to crop, edit and touch-up favorite photos right from the frames. Memory keepers can also load music to play during collage or single image slide shows – all without a computer. Additionally, turning the frame activates an auto rotation feature to display photos in portrait or landscape modes.

“Memorex LifeShow frames have simplified the process and reduced the steps needed to edit, load and display digital photos,” said Jessica Walton, Memorex global brand director, Imation Corp. “Memorex LifeShow frames not only empower consumers to share fun slide shows within minutes, but the frames’ aesthetic styles also make them perfect decorative accents in the home or office.”

Memorex LifeShow digital photo frames are offered in two models to complement both traditional and modern home décors. The frames will be on display at the Pepcom® Digital Experience event from 7 to 10 p.m. tonight at The Mirage.

8” LifeShow™ Traditional
Drawing on the principles of classic design, the LifeShow Traditional digital photo frame reflects the timeless elegance of traditional wood with an eight-inch, 4:3 standard aspect ratio digital display and 800x600 resolution. This handsome photo frame will never go out of style and can be mounted on the wall or displayed on a table. The traditional style ensures it will complement any home or office décor.

8” LifeShow™ Custom
With LifeShow Custom, update your frame to match your changing décor. Featuring a defined modern look with interchangeable overlays, this photo frame with eight-inch digital display puts favorite photos at your fingertips. A modern, molded high-density and high-sheen plastic overlay creates the contemporary look that we have come to expect from our electronics, while allowing you to change the appearance of your frame from black to espresso to bamboo. The frame features a 4:3 standard aspect ratio screen and 800x600 resolution.

The Memorex LifeShow Traditional and Custom digital photo frames each feature a built-in cable management system and concealed ports for Compact Flash and SD memory cards to maintain the frames’ aesthetic design style. Technical features include 1GB of internal memory to hold more than 1,000 photos; a USB port for additional connectivity; a clock and calendar; wall-mount or tabletop display versatility; and AC power adaptor. The frames also support JPG, MP3, WMA, WAV, Motion JPED (AVI) and MPEG4 image and audio formats.

Pricing and Availability
The Memorex LifeShow Traditional eight-inch digital photo frame is offered in traditional black, espresso or bamboo wood finishes. The Memorex LifeShow Custom eight-inch digital photo frames ship with a black finish. Espresso or bamboo finish overlays will be sold separately on eMemorex.com. Both frames will be shipping to retailers beginning in March for a suggested retail price (SRP) of $129.99.

About Memorex
Memorex is one of the most trusted and recognized consumer brands in modern marketing history. A portfolio brand of Imation Corp. (NYSE: IMN), Memorex is the North American market share leader in optical media and media accessories at retail and one of the best known names in the consumer electronics industry. Memorex reaches into millions of homes with home audio and video products, MP3 players, digital picture frames, iPod® accessories, and LCD televisions that are stylish and simple in form and function. For more information about Memorex, please visit www.memorex.com.

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