Memorex SimpleSave DVDs is the first optical disc to provide an all-in-one back-up solution for photos and music. SimpleSave: Photo finds and saves digital images on your PC, and SimpleSave: Music does the same for audio files. Each disc has 4.5GB of capacity, enough to back up approximately 2,200 photos or 1,000 songs. “With SimpleSave DVDs, Memorex offers consumers an easy to use, all-in-one solution for automatically backing up your PC. Now there’s no excuse for not backing up your special photos or valuable music collection!” said Carla Pihowich, Memorex Brand Manager, Imation Corp. Memorex SimpleSave: Photo back-up solution DVDs will be available in packs of five discs for $12.99 per pack. Memorex SimpleSave: Music back-up solution DVDs will be available in packs of three discs for $9.99 per pack. Memorex SimpleSave back-up solution DVDs will be available in April.

Memorex(R) Introduces All-in-One Back-Up Solution for Photos and Music

Memorex SimpleSave DVDs make it easy to store and share precious memories

LAS VEGAS, Jan. 6 /PRNewswire-FirstCall/—DIGITAL EXPERIENCE AT CES—It’s recording media… It’s software… It’s an all-in-one back-up solution. Memorex, the leading brand of optical media at U.S. retail and a portfolio brand of Imation Corp. (NYSE:IMN) , today introduces the first optical disc to provide an all-in-one back-up solution for photos and music. Memorex SimpleSave DVDs automatically back up precious photos and favorite tunes from your PC to a DVD disc.

According to Harris Research, 96 percent of consumers do not regularly back up their computers because they see the process as confusing, overwhelming and inconvenient. Memorex SimpleSave back-up solution DVDs do it all for you. Use SimpleSave: Photo to find and save digital images on your PC. Use SimpleSave:Music to do the same for audio files. Each disc has 4.5GB of capacity, enough to back up approximately 2,200 photos or 1,000 songs based on average file sizes.

Automatic, All-in-One Back-Up
With Memorex SimpleSave DVDs, consumers can automatically find, organize and back up their photos or music just by inserting the SimpleSave disc into their DVD drive. The back-up software automatically launches from the SimpleSave disc, with no installation required, then finds the designated file types on your PC and saves them onto the very same SimpleSave disc. The software automatically lets you know when the disc is full and prompts you to insert another disc. No additional software or recording media are required, and there’s no need to configure the software. If desired, advanced options allow you to designate which file types should be located and saved.

“There’s nothing worse than losing all your important files, especially precious photos that can’t be replaced,” said Carla Pihowich, Memorex Brand Manager, Imation Corp. “With SimpleSave DVDs, Memorex offers consumers an easy to use, all-in-one solution for automatically backing up your PC. Now there’s no excuse for not backing up your special photos or valuable music collection!”

Pricing and Availability
Memorex SimpleSave: Photo back-up solution DVDs will be available in packs of five discs for a suggested retail price (SRP) of $12.99 per pack. Memorex SimpleSave: Music back-up solution DVDs will be available in packs of three discs for a suggested retail price (SRP) of $9.99 per pack. Memorex SimpleSave back-up solution DVDs will be available at retail starting in April.

Is it live or is it Memorex?(R)
Memorex, a portfolio brand of Imation Corp. (NYSE:IMN) , is the U.S. market-share leader in optical media and media accessories at retail. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. For more information on Memorex products, please call 562-653-2800, or visit the Memorex Web site at http://www.memorex.com/.

Memorex, the Memorex logo, eMemorex, “Is it live or is it Memorex?” and Imation are trademarks of Imation Corp. and its subsidiaries.

Storage capacity claims are based on the following average file sizes: 128bps quality digital audio files (4MB), 3.2 megapixel photos at 1024x768 resolution.

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