CES 2007: The Memorex TravelCard family is a new range of memory cards with 7 different formats supported for use with digital cameras, digital video camcorders, MP3 players and mobile phones.. Memorex’s Dual-Interface card is a Secure Digital card that integrates USB connectivity. The Memorex SD plus USB Dual-Interface TravelCard will be available in the second quarter of 2007. All other Memorex TravelCards are now offered at “market-competitive prices”.

Memorex Press Release

Memorex Enters Flash Card Market With Robust Line and Patented Dual-Interface Card - TravelCard(TM) Family of Flash Memory Cards Includes Most Popular Formats and Capacities for Storing Photos, Music and Video

LAS VEGAS, DIGITAL EXPERIENCE AT CES, Jan. 7 /PRNewswire/—Building on the success of its award-winning TravelDrive(TM) family of USB flash drives, Memorex, a portfolio brand of Imation Corp (NYSE:IMN) , today launched a comprehensive line of flash memory cards. The new Memorex TravelCard(TM) family includes an Imation-developed Dual-Interface card featuring both Secure Digital (SD) and USB connectivity, as well as the most popular formats and capacities of flash memory for use with digital cameras, digital video camcorders, MP3 players and mobile phones.

“The flash card market continues to grow as consumers use their portable devices in new ways, like taking photos with a phone,” said Carla Pihowich, director of marketing for Imation’s Consumer Division. “The Memorex TravelCard family of flash memory cards offers the latest flash technology from the brand more consumers trust to store their digital memories.”

Leading the TravelCard family is Memorex’s Dual-Interface card, a Secure Digital card that integrates USB connectivity, an innovative technology developed and patented by Imation Corp. With the convenient combination of SD and USB connectivity, consumers can use the Dual-Interface TravelCard in a camera, for example, then plug it directly into a computer’s USB port to download images, eliminating the need for a flash card reader. Available with 1GB and 2GB of capacity, the SD plus USB Dual-Interface TravelCard features a retractable USB connector for maximum compatibility when transferring pictures, videos and favorite tunes on the go.

According to Gartner Dataquest(1), the worldwide flash card market is expected to reach more than 450 million units by 2008. Forecasted to be among the leading formats are SD, Micro SD and MultiMediaCard (MMC) Micro, which are now available from Memorex. The TravelCard family of flash cards includes:

  *  TravelCard SD
  *  TravelCard SD High Speed
  *  TravelCard SDHC (High Capacity)
  *  TravelCard SD plus USB Dual-Interface
  *  TravelCard Mini SD
  *  TravelCard Micro SD
  *  TravelCard MMC Micro

Memorex TravelCards in the SD and MMC formats are available with 512MB, 1GB and 2GB of capacity. The Memorex TravelCard SDHC (High Capacity) is available with 4GB of capacity.

Pricing and Availability
The Memorex SD plus USB Dual-Interface TravelCard will be available in the second quarter of 2007. All other Memorex TravelCards are now offered at market-competitive prices.

Is it live or is it Memorex?(R)
Memorex, a portfolio brand of Imation Corp (NYSE:IMN) , is the U.S. market-share leader in optical media and media accessories at retail. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives. For more information on Memorex products, please call 562-653-2800, or visit the Memorex Web site at www.memorex.com.

Memorex, the Memorex logo, TravelDrive, TravelCard, and “Is it live or is it Memorex?” are trademarks of Imation Corp and its subsidiaries. All other trademarks are property of their respective owners.

(1) “Market Trends: Flash Cards, Worldwide, 2001-2010,” Gartner

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