Fuji Photo Film U.S.A Press Release 14/04/04

NEW STUDY BY FUJIFILM AND INFOTRENDS REVEALS MORE CONSUMERS PRINTING THEIR DIGITAL PHOTOS AT RETAIL LOCATIONS

Rise in digital camera ownership, coupled with trend in growing awareness of retail printing, positive sign for retail photofinishing market

VALHALLA, NY, APRIL 14, 2004 - Fuji Photo Film U.S.A., Inc., a pioneer in digital imaging products and services, today announced the results of its Year Three Digital Camera Retail Printing Study. The study reveals that the percentage of consumers now aware that they can print digital images at retail locations has doubled since the Year Two study. In addition, the survey, conducted by InfoTrends Research Group for Fujifilm in January 2004, shows a significant increase in the number of consumers now choosing to print at retail. The study surveyed the preferences of digital camera owners and prospective buyers in the areas of digital camera use, printing and storing of digital images.

Today, more than 30 percent of U.S. households own at least one digital camera 1. That number is expected to reach 40 percent by the end of 2004. As digital images proliferate, consumers must store and manage their pictures. Currently, a quarter of digital camera users employ printing as a method of storing images. This number is expected to rise in proportion to increasing image management needs in the future.

“With the rapid adoption of digital cameras in mainstream households, we know consumers are looking for ways to manage their pictures, including printing images at home and at retail,” said Joe Welch, Director of Marketing, Retail Digital Systems, Commercial Imaging Division, Fuji Photo Film U.S.A., Inc. “Studies such as our annual consumer printing survey with InfoTrends allow us to identify consumer and retailer needs, and to address them by providing a variety of convenient choices for printing at home, from home and at retail.”

According to the study, 68 percent of consumers now know their local film developing locations can print photos from a digital camera. This dramatic rise in consumer awareness, from 34 percent in 2002, has led to a significant increase in retail printing of digital photos. The study reports that 17 percent of digital camera owners who print snapshots are now printing their digital images at local retailers, up from just 5 percent in 2002’s Year Two survey. Digital camera owners who print at retail cited quality and cost savings as factors for choosing to print at retail.

Currently, digital camera users are printing one-third of the photos taken per month. However, this number is expected to increase as users become more aware of their printing options. In an effort to increase these options, and to meet the evolving needs of these consumers, Fujifilm offers a number of ways to make prints from digital images, including drop-off service and self-service kiosks with a nationwide network of retailers. In addition, Fujifilm’s Get the Picture? Online Service is ideal for those consumers who want to upload photos from home for printing at a trusted retailer. This option may also be used to send a gift of prints to distant friends or family for pick-up at a store near them. The service can be found at www.digitalcameradeveloping.com.

For more information or a copy of Fujifilm’s Digital Camera Retail Printing Study Year Three white paper, please visit: www.fujifilm.com/presscenter.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital X-ray systems, and today is the leader in digital minilab systems. The company was ranked in the top ten for U.S. patents granted during the last decade, employs 72,500 people worldwide and in the year ending March 31, 2003, had global revenues of more than $20 billion.

In the U.S., Fujifilm employs over 10,000 people. The company is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Recording/Storage Media, Film and Imaging Systems, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is committed to being an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.