Adobe Press Release 15/09/04

New Adobe Photoshop Elements 3.0 for Macintosh Brings Pro Features to Digital Photo Hobbyists  
 
New Generation of Advanced Image Editing Features Make Photoshop Elements 3.0 the Perfect Complement to iPhoto

SAN JOSE, Calif. - Sept. 15, 2004 - Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe Photoshop Elements 3.0 for Macintosh, a major upgrade to its must-have digital imaging software for photo hobbyists that makes it easier than ever to enhance images and dramatically transform photos. With the latest advanced editing tools, previously only available in Photoshop CS, Photoshop Elements 3.0 is the perfect companion to Apple’s iPhoto, allowing aspiring photographers more creative control over their digital images for outstanding photographic results.

“A new set of powerful editing tools, such as the Healing Brush, makes this a milestone release for Photoshop Elements on the Mac,” said Bryan Lamkin, senior vice president of Digital Imaging and Digital Video at Adobe. “For consumers who love iPhoto but want to advance to sophisticated image editing, Photoshop Elements 3.0 is the best choice, providing them with incredible creative control over their photos.”

Adobe offers a complete family of Photoshop products that meet the needs of a diverse spectrum of digital photographers - from the casual snapshooter to the professional user.

Enhanced Editing Tools
Photoshop Elements 3.0 software provides consumers with one-click fixes, in addition to more sophisticated techniques when users require more advanced creative control. Updated editing tools instantly click away imperfections, transform photos with effects and filters, and correct color and lighting. With improved red eye removal, a simple click in the vicinity of the eye makes red-eye quickly disappear. Hit-features from Photoshop CS, including the powerful Healing Brush and the new Spot Healing Brush, fix blemishes and imperfections or even remove whole objects from photos with one click. Photoshop Elements 3.0 also supports Camera Raw functionality for the processing of raw data and 16-bit images for the brightest and most lifelike color.

“Photoshop Elements 3.0 is a great companion for our ground-breaking iPhoto software and delivers advanced editing capabilities that bring Photoshop’s legendary quality into the hands of photo hobbyists,” said Ron Okamoto, vice president of Worldwide Developer Relations at Apple. “The combination of iPhoto, Photoshop Elements and our stunning new iMac G5 delivers the ultimate home digital photo studio.”

Search For and Share Digital Images
A new and improved file browser allows Photoshop Elements 3.0 customers to find their photos more quickly by searching for photos based on a wide range of criteria, including the date and time the photo was taken, the type of camera that was used and the name of the person who shot the photo. With Photoshop Elements 3.0 customers can share their photos with family and friends in a variety of ways including, stunning Adobe PDF slideshows with music and transitions. Users also can print out their work using custom print packages in the sizes and shapes they require, choosing from a wide variety of borders and frame templates.

Pricing and Availability
Adobe Photoshop Elements 3.0 for Mac OS X, 10.2.8 or 10.3 has an estimated street price of US $89.99. Shipping later this fall, Adobe Photoshop Elements 3.0 for Macintosh is available for pre-order today at www.adobe.com and www.amazon.com. At shipment the product will also be available at online sites and select retail stores.

Information about the other language versions, as well as pricing, upgrade, and support policies for other countries is available on www.adobe.com. For more information, customers can call 1-800-492-3623.

About Adobe Systems Incorporated
Adobe helps people and businesses communicate better through its world-leading digital imaging, design and document technology platforms for consumers, creative professionals and enterprises. Adobe’s revenue in its last fiscal year exceeded $1.2 billion. For more information about Adobe, visit www.adobe.com.