UNIQUE NEW SOURCE BOOK FROM ASSOCIATION OF PHOTOGRAPHERS LAUNCHES FEB 23RD

The most comprehensive new annual photography source book for 20 years - AOP04 - is to be published by the Association of Photographers - the leading international professional photographic body.

AOP04 showcases work by 390 professional photographers from the UK and the rest of the world. However as all the photographers featured are members of the Association of Photographers, AOP04 guarantees an unparalleled base standard of photographic skill - reflecting the rigorous requirements of AOP membership.

Featuring a broad selection of images from advertising, design, fashion and editorial, AOP04 covers a larger range of categories and styles than conventional source books. This is combined with a clear, clean, uniform grid system which allows the user to navigate easily and logically from photographer to photographer. It is comprehensively indexed and searchable by name, speciality and location - making AOP04 the indispensable tool for sourcing and commissioning work from the world?s best photographers.

With a print run of 14,000 and a distribution of 6,000 UK, 5,000 European and 2,000 international creatives - AOP04 will be the most widely distributed photographic source book ever produced in the UK.

? AOP04 launches on Feb 23rd
? Distribution is free to trade, cost price ?60.00
? Available through Association of Photographers: [email protected]

?We have wanted to produce a source book for years? comments Rod Varley, MD of AOP. ?But now with the combined logistical and cost benefits of new technology, we are finally able to provide our membership with an alternative to other source books. AOP04 effectively brings together the extraordinary and diverse talent of 400 of our members in one showcase publication?

?There are two crucial points of difference in the end results. From the point of view of the photographers, AOP04 offers a more competitive price and a broader, worldwide distribution platform to showcase their skills. From the point of view of the user, AOP04 offers access to the highest quality professional photographers available. The AOP membership brand acts as a marque of guaranteed quality?