HP UK Press Release

Quality Photo Printing At Home from Just 23p Per Print

New HP Photo Packs offer high quality, affordable photo printing from the convenience of your own home

LONDON, UK, July 11, 2005 - A range of new HP Photo Packs that will enable customers to create professional quality photographs, at the lowest cost per print from the comfort of their own homes is being announced by HP today.

Each HP Photo Pack contains a customized tri-colour inkjet print cartridge together with the ideal amount of HP photo paper to print a specified number of clear, bright photographs from as little as 23p per print1.

A range of five HP Photo Packs will be readily available at major retail outlets from today. Customers requiring 343/344 series cartridges can choose between packs containing 13x18cm or 10x15cm sheets of HP Premium Photo Paper.

In addition, more experienced or professional users will be able to purchase HP Photo Packs containing both a customized tri-colour cartridge and a Vivera photo inkjet print cartridge, as well as HP Premium Plus Photo Paper to create the optimum results. When used with HP photo printers, the HP Premium Plus Photo Paper and HP’s Vivera 6 ink technology enables users to print the very highest quality images which are guaranteed to provide fade resistance for up to 108 years.2

HP Photo Packs are also available with 57/58 series cartridges so that customers using older HP hardware can still enjoy the benefits of good quality home photo printing.

Each pack also includes HP Image Zone Express Photo Software which will allow users of all levels of experience to carry out simple digital enhancements, such as removing red eye or making light adjustments.

“The main benefits of HP Photo Packs is that customers know exactly what they are getting for their money and can produce professional quality photographs with very little effort,” says Kerry Hogarth, HP IPG Supplies Manager, UK. “By combining the amount of ink in the cartridges with the ideal amount of paper, customers will know if they are purchasing the ability to print 60, 100 or 120 photos. This saves them from having to calculate the cost of ink and paper separately and is a hassle-free way to buy what they need to print photos from home.”

She concludes: “The Photo Packs are designed to show customers that they don’t have to sacrifice quality to enjoy cost benefits and convenience of printing from home.”

The HP Photo Packs range
Designed to meet the needs of both regular and less frequent users, HP Photo Packs are available as follows.

HP Tri-Colour 343/344 Cartridge with:
10x15cm HP Premium Photo Paper, 100 sheets - 22.99 GBP3, 4
13x18cm HP Premium Photo Paper, 60 sheets - 22.99 GBP
HP Vivera 348 Photo Inkjet Print Cartridge, 10x15cm HP Premium Plus Photo Paper, 120 sheets - 41.99 GBP

HP Tri-Colour 57 Cartridge with:-
10x15cm HP Premium Photo Paper, 60 sheets - 15.99 GBP
HP Vivera 58 Photo Inkjet Print Cartridge, 10x15cm HP Premium Plus Photo Paper, 100 sheets - 30.99 GBP

Each pack also includes HP Image Zone Express Photo Software.

About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended April 30, 2005, HP revenue totaled $83.3 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.

1 Please note that this applies to the HP Photo Packs with HP 343 Series Tri-Colour Inkjet Print Cartridge and 100 sheets borderless 10 x 15 cm HP Premium Photo Paper with an RRP of 22.99 GBP.  The amount of ink and paper contained in this HP Photo Pack is customised to create 100 photos when used with HP printers.  Actual yield may vary by printer used, images printed and other factors.

2 Tests conducted by Wilhelm Imaging Research for light fade testing under glass showed that images printed using the HP Photo Packs with the HP 344 or HP 343 Tri-Colour and the HP 348 Photo Inkjet Print Cartridge delivered fade resistance of up to 108 years using on HP Premium Plus Photo Papers.  Based on Wilhelm Imaging Research light-fade testing under glass for similar systems (as of January 2005); for more information on permanence testing factors, visit http://hp.com/go/premiumplusphoto and http://www.wilhelm-research.com.

3 All prices refer to the recommended retail prices (RRP) and are correct at the time of the issue of this statement.

4 Please note that the ink amount in the HP 343/344/57 Series Tri-Colour Inkjet Print Cartridges and HP 348/58 Series Photo Inkjet Print Cartridges is customised to correspond to the number of sheets of photo paper included. Yield may vary by printer used, images printed and other factors.