The Thule Perspektiv Daypack has won the prestigious iF Product Design Award. The camera bag has been recognised for it’s design, finish, material and innovation level, as well as functionality, ergonomics and safety. The Thule Perspektiv series has six camera bags in various sizes for different needs. This spring, the Thule Perspektiv Backpack, Thule Perspektiv Daypack, Thule Perspektiv Messenger Bag, Thule Perspektiv Medium and Large Top Loaders and Thule Perspektiv Action Camera Case will be launched at select retailers, both in Europe and North America.

Thule Press Release

New Thule Perspektiv™ camera bag wins iF Product Design Award

The Thule Perspektiv Daypack wins the prestigious iF Product Design Award. The camera bag, which was recently launched at a few premier photo stores, has been recognized for it’s design, finish, material and innovation level, as well as functionality, ergonomics and safety.

– All of us at the Thule Group are happy and proud today. The Thule Perspektiv collection, which so far has only been launched in a few select photo stores, is built on years of product development. We wanted to design camera bags for photo enthusiasts who are looking for something exciting. Winning the prize with Thule Perspektiv Daypack verifies that we have succeeded with a completely new product in a new product category for us at Thule, and that it meets very high quality demands from both design and functionality perspectives, says Fredrik Erlandsson, Thule Group Senior Vice President Communications.

Since 1953, the iF Product Design Award is an internationally recognized design prize covering all areas of industrial design in product development.  The award judges on outstanding and innovative design within multiple categories. In the Leisure / lifestyle category (with over 3,000 entries), the Thule Perspektiv Daypack took the prize.

Thule Perspektiv is a series of camera bags with functional benefits that offer an adventure without worries. Weather-resistant construction with welded and taped critical seams, DWR treated fabric and YKK RCPU zippers protect valuable camera equipment in all kinds of weather.

Thule Perspektiv Daypack is a camera bag with space for your camera equipment, but has room for other necessary items for a day of adventure. An insulated soft camera compartment, which can be easily accessed from the side of the bag, has plenty of room for a DSLR camera plus one or two additional lenses. Pockets for SD memory cards and batteries can be moved around to fit your personal taste. Daily essentials can be stored in the additional compartment at the top of the bag. All storage compartments can easily be removed to enable use of the daypack for other activities. Shoulder and hip straps are easily adjusted for maximum comfort.

The Thule Perspektiv series has six camera bags in various sizes for different needs. A common feature for all of them is the modern design mixed with practical details for an active life style. In the spring 2013, Thule Perspektiv Backpack, Thule Perspektiv Daypack Thule Perspektiv Messenger Bag, Thule Perspektiv Medium and Large Top Loaders and Thule Perspektiv Action Camera Case will be launched at select retailers, both in Europe and North America.

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