Nikon Press Release 09/06/04

Nikon and TiVo Partner to Extend the Excitement of Digital Photography Into the Living Room

Professional Photography from Nikon’s Portfolio of Award Winning Artist’s Delivered to TiVo Series2 Subscribers With Home Network

MELVILLE, N.Y., June 9 /PRNewswire-FirstCall/—Nikon (http://www.nikonusa.com), the world leader in photography, today announced a partnership with TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in television services for digital video recorders (DVR), to deliver professional photography images from world-renowned artists to all TiVo(R) Series2(TM) subscribers connected to a home network.  Beginning today, TiVo Series2 subscribers can view images from Nikon’s “Legends behind the Lens” through the home media features.  The first in a series of artist’s highlighted by Nikon will be Joe McNally, the award-winning photojournalist known for his incredible versatility, technical mastery and use of creative lighting to capture interesting and engaging photographs.

Additionally, TiVo Series2 subscribers who buy a Nikon Coolpix digital camera this Fall will have an instant connection to TiVo home media features through Nikon’s PictureProject(TM Software.  This new application will make it simple for anyone to easily publish their albums to their Home Theater or TV through TiVo.

“The explosion of the digital photography category has led to many images being viewed on computer screens and laptops, when they really should be shared with the entire family on the TV in the comfort of the living room,” said Jerry Grossman, vice president of marketing for Nikon Inc.  “TiVo home media features bring digital photography into the living room in a fun and
easy way.  We are excited to be able to share our award-winning photography with TiVo Series2 subscribers and the opportunity to expand our brand awareness.”

“With home media features from TiVo now included in the service for all TiVo Series2 subscribers, accessing and viewing digital photos on your TV is easier than ever,” said Susan Cashen, vice president of marketing at TiVo. “Our partnership with Nikon delivers on our commitment to connect subscribers to all the digital content they love, not just TV.”

Each month, TiVo Series2 subscribers will be able to access new images and biographies from Nikon’s portfolio of award-winning professional photographers.  Additional information about the featured photographers is available at http://www.nikonnet.com.

About Nikon
Nikon…If the picture matters, the camera matters(TM).  Nikon Inc. is the world leader in precision optics, 35mm and digital imaging technology and is recognized worldwide for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment.  Nikon Inc. distributes the Nikon Total Imaging System of
professional 35mm film and digital SLR cameras, Nikkor optics, Speedlights and System Accessories; 35mm compact cameras; Nikon Coolpix(R) compact digital cameras; Coolscan(R) digital film scanners; Nikonos(R) underwater photographic systems; and Nikon sports and recreational optics.  Through the Nikon Spirit Initiative(TM), the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops.  For more information, dial (800)
NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.

About TiVo
Founded in 1997, TiVo (Nasdaq: TIVO), a pioneer in home entertainment, created a brand new category of products with the development of the first digital video recorder (DVR).  Today, the company continues to revolutionize the way consumers watch and access home entertainment by making TiVo the focal point of the digital living room, a center for sharing and experiencing
television, music, photos and other content.  TiVo connects consumers to the digital entertainment they want, where and when they want it.  The company is based is Alviso, Calif.

TiVo and the TiVo Logo are registered trademarks of TiVo Inc. in the United States and other jurisdictions.  TiVo Series2 is a trademark of TiVo Inc.  All rights reserved.