Nikon USA Press Release 21/10/04

Nikon Showcases Cutting-Edge New Products and Initiatives at PhotoPlus Expo 2004

Show Activities to Expand Nikon’s Position as the World Leader in Photography

PHOTOPLUS EXPO, BOOTH 715 - NEW YORK, NY, October 21, 2004 - Nikon (http://www.nikonusa.com), the world leader in photography, will be at this year’s PhotoPlus Expo to exhibit a variety of exciting new products and initiatives. Attendees may visit Nikon at booth #715 at the Jacob Javitz Convention Center in New York City, October 21 - October 23, to see the most advanced digital and film photography equipment, and learn about all the resources and services Nikon makes available.

Nikon’s entire Total Imaging System will be on display at PhotoPlus Expo, demonstrating the complete solution Nikon offers in photography and imaging applications. The award-winning Nikon Coolpix line of digital cameras will be featured at the Nikon booth, including the new Nikon Coolpix 8800, Coolpix 8400, and Coolpix 4800. The exciting new Nikon D2X and sophisticated D70 professional digital SLR cameras, the complete range of Nikkor lenses, Nikon’s range of Speedlights, 35mm compact cameras, and Sports and Recreational Optics will also be available. Nikon will also feature the innovative Coolscan V ED, Super Coolscan 5000 ED and Super Coolscan 9000 ED film scanners. The display will also exhibit the complete range of 35mm film SLR cameras, like the fantastic new F6.

“This has been a very exciting year for Nikon, and visitors to our booth during PhotoPlus Expo will experience Nikon’s enthusiasm and commitment for creating the best products in the industry,” said Anna Marie Bakker, general manager of communications at Nikon Inc.

In addition, Nikon will host some of the most recognized photographers in the industry - legendary photographers Steve McCurry, Joe McNally, Emory Kristoff, David Middleton, Dave Black, Rick Rickman, John White, and Karen Kasmauski will all make special appearances at the Nikon Booth. The photographers will also sign posters and speak on a variety of photography topics.

Nikon will also exhibit its strong line-up of award-winning web resources through interactive kiosks at the booth. Live demonstrations will be available of NikonNet (http://www.nikonnet.com), and the newly launched NikonDigital (http://www.nikondigitalusa.com). Nikon’s five websites that won prestigious WebAwards in 2004 will also be on display. The sites for Nikon USA (http://www.nikonusa.com), Nikon Coolpix? (http://www.nikoncoolpix.com), and Nikon Coolscan? (http://www.nikoncoolscan.com) were recognized with Standard of Excellence WebAwards. Nikon’s SLR Learning Center (http://www.slrlearningcenter.com), and Coolpix 101 (http://www.coolpix101.com) both took home Outstanding Website WebAwards.

“The booth will display Nikon’s wide range of products and demonstrate the company’s unified approach toward expanding the boundaries of photographic technology,” said Bakker. “Visitors can also receive the latest information about new initiatives, exciting partnerships and Nikon’s support of innovative educational programs.”

Meet the Photographers
Several world-renowned photographers will participate in a variety of activities at the Nikon booth this year at PhotoPlus Expo. The photographers will also sign posters and talk on a variety of subjects.
A schedule of presentations follows:
THURSDAY, OCTOBER 21st
10:30am - 11:15am: Joe McNally - Lighting on the Go demo
11:30am - 12:15pm: Rick Rickman - When Fast Is Beautiful: Working with Nikon’s Exclusive WiFi System.
12:30pm - 1:15pm: David Middleton - Moments in Light-Craftsmanship and Creativity: Capturing the Impossible.
1:15pm - 2:30pm: David Middleton - Poster Signing*
2:45pm - 3:30pm: Dave Black - Professional and Consumer: Best of Both Worlds
3:45pm - 4:30pm: Karen Kasmauski - The Heart of Documentary Photography
FRIDAY, OCTOBER 22nd
10:00am - 10:45am: Dave Black - Professional and Consumer: Best of Both Worlds
11:00am - 2:00pm: Steve McCurry - Kaleidoscope: A Career Retrospective Presentation/Poster signing*/Book signing
2:15pm - 3:00pm: Rick Rickman - When Fast Is Beautiful: Working with Nikon’s Exclusive WiFi System.
3:15pm - 4:00pm: Joe McNally - Lighting on the Go demo
4:15pm - 5:00pm: John White - The Soul of Photojournalism
SATURDAY, OCTOBER 23rd
10:00am - 10:45am: John White - The Soul of Photojournalism
11:00am - 11:45am: Emory Kristof - Shooting in Challenging Environments
11:45am - 1:00pm: Emory Kristof - Poster Signing*
1:15pm - 2:00pm: Karen Kasmauski - The Heart of Documentary Photography
2:15pm - 3:00pm: David Middleton - Moments in Light-Craftsmanship and Creativity: Capturing the Impossible.

About Nikon
Nikon…If the picture matters, the camera matters”. Nikon Inc. is the world leader in precision optics, 35mm and digital imaging technology and is recognized worldwide for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital and 35mm film SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon Coolpix? compact digital cameras; Coolscan? digital film scanners; 35mm compact cameras; Nikonos? underwater photographic systems; and Nikon sports and recreational optics. Through the Nikon Spirit Initiative, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit http://www.nikondigitalusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.