Nikon USA Press Release 07/06/04

Nikon Coolpix 101 Site Wins Prestigious Best on Long Island Award in ‘Educational Internet Website’ Category

MELVILLE, N.Y., June 7 /PRNewswire/—Nikon Inc. and its innovative Coolpix(R) 101 site (http://www.coolpix101.com), designed to inform users about the many facets of digital photography, was recently recognized by the Long Island Advertising Club as the “Best Educational Internet Website” at the annual Best on Long Island (BOLI) 31 Awards.  Using the latest in Multimedia Flash technology, Coolpix 101 has been praised for its creative ability to instruct any digital photographer in a wide variety of topics, from understanding pixels to emailing pictures.

“We are thrilled to have been selected as a winner in this year’s competitive and prestigious BOLI awards,” said Tracy Mack-Jackson, senior manager of Internet development and programs at Nikon Inc.  “Coolpix 101 remains an excellent example of Nikon’s continued focus on providing interactive and educational websites and services to help consumers better
understand and enjoy our products.”

Designed by Lounge Lizard Worldwide, Inc., Coolpix 101 incorporates the latest technology to offer interactive guides to better understand digital cameras and digital photography.  Consumers can visit the site to learn more about commonly used terms, photography tips, product features, and even the best ways to archive pictures.  The site is designed to simplify the sometimes-intimidating side of digital photography, especially for the beginner.

Internet entries were judged based on overall creative excellence, visual creative design, content, functionality, structure/navigation, and interactivity.  Based on the judges’ cumulative scores in each category,designated finalists qualified for a BOLI statue or one of the three
designated Certificates of Excellence: Gold, Silver, or Bronze.  Nikon also took home a Bronze Certificate of Excellence for its Spirit Initiative website, which highlights Nikon’s many philanthropic and sponsorship programs.

About Nikon
Nikon…If the picture matters, the camera matters(TM).  Nikon Inc. is the world leader in precision optics, 35mm and digital imaging technology and is recognized worldwide for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment.  Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional 35mm film and digital SLR cameras, Nikkor optics, Speedlights
and System Accessories; 35mm compact cameras; Nikon Coolpix(R) compact digital cameras; Coolscan(R) digital film scanners; Nikonos(R) underwater photographic systems; and Nikon sports and recreational optics.  Through the Nikon Spirit Initiative(TM), the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops.  For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of
photographers to the web’s most comprehensive photo learning and sharing communities.

About Lounge Lizard
Lounge Lizard is a unique company that thrives in both traditional and interactive arenas by partnering with clients of all sizes from a wide variety of industries to establish or strengthen their presence.  From large Fortune 500 industry leaders to companies just starting out, Lounge Lizard prides itself on developing tailored advertising and marketing solutions that fit
within the parameters of a vast array of budget structures. For more information, visit them on the Web at http://www.loungelizard.com.