The Nikon Coolpix L100 is a new 10 megapixel camera with a 15x zoom lens. Covering a wide-angle 28mm to super-telephoto 420mm, the Nikon L100 can even capture objects from as close up as 1cm. The L100’s Sports Continuous Mode allows up to 13 fps, and it offers four anti-blur features, including Image Sensor Shift VR image stabilisation. Smile Mode takes the picture when your subject looks his or her best whilst Blink Warning warns you when your subjects have their eyes closed. The Nikon Coolpix L100 will be available from 13th March 2009 for £239.99 / €269.00 / $279.95.

Nikon UK Press Release

NIKON ANNOUNCES NEW COOLPIX CAMERAS

L100: £239.99 / €269.00
Sales start date: 13th March 2009

Nikon UK announces a new affordable, exciting COOLPIX camera: the L100. Packed with high-quality features that make taking photographs a joy, without stretching the budget.

With superb quality NIKKOR lenses, this camera is both easy to carry and easy to use and includes features such as Scene Auto selector, Smile Mode and Blink Warning - making great images possible for everyone.

Mark Pekelharing, Product Manager Consumer Products at Nikon Europe B.V: “Not everyone wants to spend a lot of money on a camera. With these three new cameras, you get the best of both worlds: quality imaging with many exciting features, and all at an affordable price.”

Enjoy your photography
The COOLPIX L100 boasts 10 effective megapixels, Nikon’s EXPEED digital image processing system for high performance and a 15x zoom NIKKOR lens covering a wide-angle 28mm to super-telephoto 420mm (35mm-format equivalent) - you know you’re going to capture almost any scene in detail. Put it in macro mode, and you can even capture objects from as close up as 1 cm. With four anti-blur features, including Image Sensor Shift VR image stabilisation, you can rest assured that it’s also going to be in focus. You will also appreciate the L100 if you enjoy sports photography, as the L100’s Sports Continuous Mode allows up to 13 fps. Scene Auto Selector automatically adjusts the settings to suit the scene. Smile Mode takes the picture when your subject looks his or her best whilst Blink Warning warns you when your subjects have their eyes closed. Other features include In-Camera Red-Eye Fix for beautiful portraits, D-Lighting for in-camera image enhancement, 15 Scene Modes, movies with sound, and Active Zoom, amongst others.

With a sensitivity range up to ISO 3200, problems images in poor lighting are a thing of the past. This is further enhanced by the camera’s Motion Detection system, which detects camera shake or subject movement during shooting, automatically selecting a faster shutter speed and higher ISO sensitivity.

Taking great pictures with a great looking camera is easy, and very affordable.

The L100 comes with a strap, AA-batteries, USB and audio/video cables, and the COOLPIX software suite. All cameras come with 2GB free online image storage at Nikon’s my Picturetown service on mypicturetown.com

*Availability dates can vary from region to region. Specifications and equipment are subject to change without any notice or obligation on the part of the manufacturer. December 2008 ©2008 Nikon Corporation.

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