The Nikon Coolpix L610 is a new AA battery powered, 16-megapixel travelzoom camera with 14x optical zoom and Full HD video recording capabilities. Featuring a back-illuminated CMOS sensor, 25-350mm equivalent lens with two ED glass elements and Vibration Reduction, the Nikon Coolpix L610 comes with a dedicated movie record button, mini HDMI port and a 3-inch rear screen boasting a resolution of 460,000 dots. Priced at $249.95/£199.99/€249.00, the Nikon Coolpix L610 will be available in red, black and silver beginning September 2012.

Nikon Press Release

Nikon’s New COOLPIX L610 Compact Camera with Incredible Zoom Lens Makes it Easy to Capture a Family’s Active, Always On-the-Go Lifestyle

The New COOLPIX L610 Provides Users with a Powerful 14x Zoom and a 16-Megapixel CMOS Sensor to Document Any Excursion with Amazing Photos and Full HD Video

MELVILLE, N.Y. – Today, Nikon Inc. introduced the new COOLPIX L610, an affordable compact digital camera featuring an impressive 14x optical Zoom-NIKKOR ED glass lens and an Easy Auto Mode to help ensure the capture of stunning photos and Full HD (1080p) video. Whether shooting on vacation in the tropical sun or capturing a night game from the stands, the 16-megapixel backside illuminated CMOS sensor helps conquer challenging lighting conditions for picture-perfect memories. 

The COOLPIX L610 offers performance and versatility not commonly found among affordable super zoom cameras. Featuring a precise autofocus system, a large 3-inch LCD monitor that provides a bright display with faithful color reproduction, and the convenience of AA-size battery support, the L610 ensures a memorable shooting experience to capture memories with great images and HD video.

“The new COOLPIX L610’s 14x zoom lens and CMOS sensor give consumers the boost they need to capture their favorite moments wherever life takes them,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “Lightweight and compact, the L610 is the essential camera for any family activity.”

Versatile Performance for Everyday Adventures
Photographers can experience amazing depth and sharpness in their photos thanks to the 14x optical zoom that covers from a wide-angle 25mm to a distant 350mm (35mm format equivalent), making this an ideal camera to cover near, far and everything in between. This high-performance NIKKOR lens has two ED glass elements and lens construction consisting of 11 elements in 10 groups. For photographing close-up subjects, macro shooting is possible from as close as approximately 0.4 in/1 cm (at wide-angle setting). Additionally, optical VR image stabilization minimizes the effects of camera shake to help users create sharp, clear photos and videos in challenging light or while handheld.  With a 16.0-megapixel backside illuminated (BSI) CMOS sensor, image details can be beautifully reproduced even in low-light.

Easy to Capture Memories Through Photo and HD Video
To create consistently great images, Nikon’s Easy Auto Mode automatically selects from among six Scene Modes including Portrait, Landscape, Night Portrait, Night landscape, Close-up and Backlighting to fit the most common challenging scenes. By simply framing the subject, the most appropriate Scene Mode is automatically selected according to the shooting situation. This allows the photographer to be ready for any possible occasion, whether it is a flattering portrait of a friend in front of a nighttime city skyline, or a subject that is backlit from the sun. What’s more, the COOLPIX L610 adds the convenience of easily accessible AA battery power, so at home or far away, power will always be within reach even if an outlet is not.

Furthermore, users can enjoy recording impressive movies in Full HD 1080p with stereo sound. The conveniently located Movie-Record button enables one-touch recording at anytime. To make sharing simple, the HDMI mini connector and USB/audio video connector make it quick and easy to upload videos and photos.

Price and Availability
The Nikon COOLPIX L610 will be available in September 2012 for a suggested retail price (SRP) of $249.95* in a variety of colors including Red, Black and Silver. For more information about this COOLPIX camera or other Nikon products, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 advanced camera with interchangeable lens system. In 2012, production of NIKKOR lenses surpassed 70 million, creating a new milestone in Nikon’s heritage of superior optics. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @NikonUSA.

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.
Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.

Nikon UK Press Release

Simply perfect: the compact COOLPIX L610 with 14x zoom

RRP:  £199.99 / €249.00
Sales start date: Thursday 23rd August 2012

London, UK, 9th August 2012: Nikon today introduces the COOLPIX L610, an easy-to-use, intuitive compact camera with a premium design. With a 16-megapixel backlit CMOS image sensor, Full HD movie recording, Lens-Shift Vibration Reduction and Easy Auto mode with an intelligent AF control system, important moments with family and friends will be captured effortlessly and beautifully. A NIKKOR 14x optical zoom lens also opens up creative possibilities, making the COOLPIX L610 the perfect companion for any holiday or special occasion.

James Loader, Product Manager for Consumer Products at Nikon UK, comments: “The COOLPIX L610 is as easy to use as it is to handle, with intuitive functions and a compact design that features an ergonomic grip to help you capture special moments with ease.

He adds: “Beginners to photography will benefit from the Easy Auto Mode, Scene Auto Selector and a smart autofocus system, leaving you to concentrate solely composing your shot with your friends or family.”

See the bigger picture
Packing a powerful 14x NIKKOR optical zoom lens, the COOLPIX L610 offers outstanding precision and sharp resolution even when taking wide-angle holiday shots or capturing a shot of a large group of friends. Meanwhile, the 16-megapixel backlit CMOS sensor ensures natural looking colours, even if you shoot in a low light situation such as a candle-lit dinner.

Easy Panorama mode extends your view even further by offering 360° and 180° photos. While you pan vertically or horizontally across a scene, the camera’s CMOS sensor takes a rapid burst of frames which are merged to instantly create a beautiful panoramic view.

Making memorable photos easy
The COOLPIX L610 is the camera that takes care of everything, ensuring you can enjoy perfect images every time. Select one of the 19 scene modes to best match your shooting situation, or shoot in Easy Auto Mode and let Scene Auto Selector choose the optimum setup for you. The intelligent autofocus control system can also automatically select the best focus area for sharp results whatever your subject is, and wherever it’s positioned in the frame.

Full HD (1080p) movie recording with stereo sound
Now you can get Full HD filming on demand, with a dedicated movie-record button which instantly switches from photos to video. 14x optical zoom and autofocus are available during recording and enable you to get closer to the action.

Take creative control
The COOLPIX L610 makes it simple to get creative with your images and movies. The Quick Retouch Menu lets you enhance the photos you have taken without the need for a computer, offering a range of filter effects such as Selective Colour, which converts your image to monochrome and adds a splash of colour to an area of your choice, or Cross Screen, which adds a starry effect to bright objects.

The COOLPIX L610 comes in three colours: red, black and silver.

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