Norcent Technology Press Release

Norcent Packs Pixels and Features into Slim, Lightweight Digital Camera for the Holidays

Ultra-Slim 4.2 mega pixel DC-420 fits anywhere, goes everywhere

San Dimas, CA - November, 2004 - Norcent Technology, a leading supplier of consumer electronics products, has introduced the Norcent DC-420 digital camera just in time for the holidays. The DC-420 is the first pocket-size digital still camera to include all the advanced features of full-size models.

At just over an inch thick and weighing only 4.4 oz, this ultra-slim, lightweight camera is small enough to fit in your pocket yet offers a long list of advanced features. The exceptionally large, scratch-resistant 2-inch color LCD display provides enhanced image viewing, and 3.0x optical zoom and 3.6x digital zoom helps zero in on subject matter and crop the image size without sacrificing quality.

?Consumers no longer have to compromise,? said Jennifer Long, CEO at Norcent. ?The DC-420 provides amazing features like the largest LCD display available on a camera of this size, both optical and digital zoom and a high resolution 4.2 Megapixel imager. Yet, this camera is so compact and slim, it slips into a pocket or purse so users can save their snapshot or video memories anywhere. Plus the DC-420 provides all of this at a price of under $300, making it an outstanding consumer value.?
Rich feature set in a compact form factor.

The DC-420 is a 4.2 mega pixel camera that captures crisp, clear digital images at resolutions of up to 2272 x 1704 pixels. With an extra-large display that occupies nearly two-thirds of the camera?s back surface, the DC-420 allows users to instantly view and share memories the moment they are captured. Optical and digital zoom capabilities make high-quality close-ups easy to take.

Offering many flexible flash options, the DC-420 provides auto, forced, night scene, suppressed and red-eye reduction?as well as daylight and cloudy balance settings to provide the right exposure in a variety of lighting conditions. Outside on a rainy day or inside a candle-lit restaurant, the DC-420 provides the right amount of brightness and clean detail every time.

Users can capture 100 images per charge. When in movie mode, the DC-420 captures video clips at 320 x 240 resolution, and even lets users add a 30-second voice memo after recording. Other features include a self-timer, support for seven languages (English, German, French, Spanish, Traditional and Simplified Chinese, and Italian) and a 3.7-volt lithium ion rechargeable battery with AC-DC adapter.

According to Consumer Electronics Association?s (CEA) 11th Annual Holiday Sales and Forecast survey released this October, seventy-six percent of U.S. consumers plan to buy at least one consumer electronics product as a gift during the upcoming holiday shopping season. The survey found that digital cameras displaced DVD players as the number one ?planned gift? this year, with projected sales increasing from 24% to 29%.

Pricing and availability
Norcent?s DC-420 digital camera will be available at retailers nationwide beginning in November, with an MSRP of $299.99.

About Norcent Technology, Inc.
Norcent Technology, Inc. is a worldwide, award winning consumer electronics manufacturer dedicated to bringing the latest in high-tech digital technology to the mainstream consumer market. Norcent’s key investments in technology partners, ability to leverage the most competitive ISO certified manufacturing facilities and dedicated distribution support throughout the Americas allows it to provide cutting edge digital products to consumers at the best overall value. For more information please visit norcent.net