DIWA Press Release

Olympus Camedia C-7070 Wide Zoom wins DIWA Gold Award for budget friendly perfection

The Olympus Camedia C-7070 Wide Zoom inherits extraordinary qualities from its siblings and predecessors, in many respects providing the ultimate digital camera. Highlighted by a 4x wide angle zoom lens, 7.1 megapixel resolution, ergonomic design and creative options, DIWA’s experts praise the C-7070 Wide Zoom for overall excellence at a most affordable price.

Amsterdam, 2. September, 2005: DIWA (Digital Imaging Websites Association), a world-wide organisation of collaborating websites, today announces a Gold award to Olympus for their sophisticated wide zoom digital compact camera, the Camedia C-7070 Wide Zoom.

Following the success of its Camedia siblings, the C-5060 Wide Zoom and the C-8080 Wide Zoom, both awarded DIWA medals, it came as no surprise that also the C-7070 Wide Zoom obtained excellent results from the rigorous DIWA test procedure. Its fabulous 4x wide angle zoom lens, with focal lengths equivalent to 27-110 mm and its high quality 7.1 megapixel image sensor proved to be a perfect match for quality conscious photographers.

Kai Thon, DIWA’s test manager, says: “The C-7070 Wide Zoom is a brilliant example of a successful evolution of a winning concept. The camera features all the essentials for making a perfect camera; a high quality lens for various situations, reasonably compact ergonomic camera design, high image quality, plus a vast selection of individual preferences and creative options. Despite all its qualities, the C-7070 Wide Zoom has a pleasantly moderate price tag”.

Casual amateur photographers may not be attracted to the Camedia C-7070 Wide Zoom, but any ambitious photo enthusiast will appreciate its capability of solving most photographic tasks, from landscapes to portraits and close-ups. This is made possible by a powerful 4x zoom lens with 27 mm wide angle and 3 cm super macro, RAW and RAW+JPEG file formats, shutter speeds from 1/4000 to 120 seconds, multiple choices of image parameter settings, a highly sophisticated histogram display, fast and precise hybrid auto focus and a flip-and-turn LCD screen. To expand its capabilities even further, there are options for external flash, compatible conversion lenses, CF or xD memory cards and wireless or wired remote control.

The DIWA group of experts found the Olympus Camedia C-7070 Wide Zoom to be an excellent compromise between high quality performance, excellent handling comfort and value for money, an achievement well worthy of a DIWA Gold Award.

About DIWA
A fast growing independent, authoritative, industry organization
The Digital Imaging Websites Association (DIWA) is a fast growing group of independent Web-based specialist publications dedicated to digital imaging. DIWA harnesses the collective talent and expertise of its members, resulting in industry awards that command unparalleled confidence and value, both for consumers and the industry, alike. DIWA awards come in the form of bronze, silver and gold medals for various product categories.

Unique bullet-proof test scoring procedure
DIWA product test awards are exclusively decided through the analysis of multiple test scores from different DIWA testers, testing different samples of the same product. A very detailed and comprehensive standardized scoring procedure is employed, tailored carefully for each category of product. Multiple testing eliminates the chance of an isolated, unrepresentative product sample or test error, or even hidden bias, from affecting the trustworthiness of the overall result.

Awards throughout the year
DIWA is also unique in its policy in issuing awards for deserving products throughout the year, culminating in an annual best of the year Platinum medal awards in all product categories.

DIWA Awards members:
- Czech Republic:  www.fotoaparat.cz
- Denmark:  www.digitalmagasinet.dk
- Germany:  www.digitalkamera.de
- Netherlands:  www.letsgodigital.org
- Norway:  www.digit.no
- Poland:  www.fotopolis.pl
- Slovenia:  www.e-fotografija.com
- Spain:  www.nuevafotografia.com
- Turkey:  www.diginorm.com.tr
- United Kingdom:  www.photographyblog.com
- United States:  www.steves-digicams.com

The DIWA multi-lingual Web site
At the heart of the DIWA organisation is its multi-lingual Web site, www.diwa-awards.com, where you can find links to the latest reviews published by DIWA member publications. The site also archives DIWA awards and is designed to aid consumers in their choice of imaging products.

For further information about DIWA please visit our Web site - http://www.diwa-awards.com - or email us at [email protected].