Olympus have reduced the price of the E-420 DSLR camera to less than £300 in the UK. Greg Connell, General Sales Manager - Digital SLR, said of the new price structure: “The price drop for the E-420 shows Olympus’ determination to offer the consumer an award-winning product at an even more competitive level. Consumers will now be able to enjoy an Olympus D-SLR at a similar price to some compacts.” Effective from today, the E-420 will cost £289.99 body only, £349.99 with the 14-42mm kit lens, and £449.99 with the 14-42mm and 40-150mm kit lenses.

Olympus UK Press Release

New price structure for Olympus E-420

Olympus E-420: small on size, big on savings

London, 21 October 2008 - Olympus announces a new price for the multi award-winning E-420 digital SLR camera. From the 21st October, the smallest D-SLR camera on the market will be more competitive than ever before, offering outstanding image quality and ease-of-use at an affordable price.

From the 21st October 2008 the headline prices for the E-420 will be as follows:
E-420 body only: £289.99
E-420 Single Lens Kit (14-42mm lens): £349.99
E-420 Double Zoom Kit (14-42mm + 40-150mm lens): £449.99
E-420 Pancake Kit : £429.99
E-420 Komachi Kit : £509.99

Greg Connell, General Sales Manager - Digital SLR, said of the new price structure: “The price drop for the E-420 shows Olympus’ determination to offer the consumer an award-winning product at an even more competitive level. Consumers will now be able to enjoy an Olympus D-SLR at a similar price to some compacts.”

The Olympus E-420 has scooped numerous awards with its breakthrough imaging innovations. It is the world’s lightest D-SLR camera and is a perfect travel companion. The 10.0 Megapixel E-420 features Autofocus Live View for easy framing and 28 different shooting modes. Other outstanding features included in the small body are Shadow Adjustment Technology, Face Detection, and Supersonic Wave Filter.

The Olympus E-420 digital SLR – main features:
Extremely easy operation – use it straight out of the box
One of the world’s smallest and lightest D-SLRs providing the ultimate in portability
10 Megapixel Live MOS sensor
Live View for easier compositions
Perfect Shot Preview for improved depiction of camera adjustments directly on the Live View LCD
Improved Live View with contrast AF, Face Detection, Shadow Adjustment Technology & phase detection AF system*
TruePic III image processor
High-contrast 2.7”/6.9cm HyperCrystal II LCD with 176° viewing angles
The original Supersonic Wave Filter for dust protection
28 automatic, semi-automatic and manual shooting options (including 5 exposure, 5 creative & 18 scene select modes)
Built-in pop-up flash (GN 10)
Wireless flash control in up to 3 groups
3.5fps with up to eight images in RAW buffer
One-touch white balance
AE/AF-lock functionality
ISO 100 to 1600
Depth of field preview function
49-segment digital ESP
Bracketing function (Exposure, White Balance, Focus)
Beginner and Advanced information screens
Detailed info screen with histogram
Based on Four Thirds System
Dual memory card slots (for xD-Picture Card and CompactFlash)

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