Olympus Press Release 11/03/04

Olympus E-System Development Leader receives PMDA 2004 Technical Achievement Award

Olympus is delighted to announce that Mr. Yasuo Asakura, development leader of the E-System digital SLR camera system, has been presented with the ‘2004 Technical Achievement Award’ by the Photo Imaging Manufacturers and Distributors Association (PMDA). Mr. Asakura is a Group Leader in the Research and Development Department at the Imaging Systems Group of Olympus Corporation.

Mr. Asakura joined Olympus in 1981. Early in his career, he was involved in the development of the OM series of 35mm film SLR cameras and L series of 35mm film cameras. He was later appointed development group leader for the E-10 and E-20 integrated-lens digital SLR cameras. In addition to his work on these advanced, high-quality film and digital cameras, the PMDA award also honours his role as a leader in the development of the Olympus E-1 and Olympus E-System. The award was presented to Mr. Asakura at an awards dinner held on the eve of the recent PMA 2004 Annual Convention and Trade Show in Las Vegas.

Established in 1939, the PMDA is an association of camera manufacturers and sales companies that plays a central role in promoting imaging industry activities. Each year, the PMDA presents awards to those who have contributed significantly to the advancement of imaging-related products, services and activities.

Sara Cubitt, Head of Marketing Communications of Olympus UK comments, “The E-1 digital SLR camera represents a union of superior optical technology and advanced digital technology, and was developed according to the most detailed design concept. The system stands at the apex of digital camera performance and we are proud that the developer of the E-System has been honoured with this prestigious award”.