Olympus UK Press Release

It’s the camera that’s almost impossible to miss. The weatherproof design, multi-coloured range of models and impressive performance make it stand out from the crowd. Now, the five million pixel Olympus µ-mini DIGITAL S has been awarded the 2005/06 “Best Innovative Design” prize by the Technical Image Press Association (TIPA).

Available now, the Olympus µ-mini Digital S has an estimated street price of £250

With the µ-mini DIGITAL, Olympus designers broke away from past conventions, concentrating on packing the latest digital technology into a never before seen ergonomic, weatherproof body that appeals to even the most discerning design lovers. Using a special manufacturing process to mould a single sheet of metal, a distinctly unique design was created to make the camera one of the most striking models available today. The µ-mini DIGITAL was the star of Photokina 2004 and since then has continued to pick up awards for its styling.

Each year, the TIPA presents awards to products and technologies of special distinction across a number of areas within the photography field. The association membership comprises 31 publications across 12 countries.

TIPA judges praised the µ-mini DIGITAL S’ highly developed features, describing it as an “ergonomic delight”. The combination of a distinctive, innovative design and high performance clearly impressed the judging panel which commented that it comes as no surprise that the µ-mini DIGITAL S has won the TIPA Best Innovative Design Award in 2005. Michael Handa, Executive Managing Director of Olympus Imaging Europe, remarked, “We are very proud to receive this TIPA Award. It recognises our vision to produce cameras that are not only at the forefront of digital photo technology, but also pioneering in terms of design.”

The Olympus µ(mju: )-mini DIGITAL S – main features:

  * 5.0 million pixels
  * Flat metal body with automatic lens barrier
  * Four glossy colours (Blue, Black, Champagne and Pink)
  * Weatherproof* metal body
  * 2x optical zoom (35mm equiv. 35 – 70mm), 1:3.5-4.9 plus 4x digital zoom for combined magnification power of 8x zoom
  * 4.6cm/1.8” HyperCrystal LCD (134,000 pixels) with 160° viewing angles on both the vertical and horizontal axis
  * 14 scene programmes including portrait, beach & snow, sunset
  * Still image editing functions including fish-eye and soft focus modes
  * Movie recording function with sound
  * Super Macro mode from as close as 8cm
  * ISO adjustable (64, 100, 200 & 400)
  * PictBridge support and TruePic TURBO image processor
  * Supplied with 16MB xD-Picture Card, rechargeable lithium-ion battery (Li-30B) and charger, USB/AV cable and Olympus Master 1.1 software
  * Optional camera cases available with neckstraps (in either black or red leather or dark blue, beige or orange soft PVC)

* weatherproof equivalent to the IEC standard publication 529 IPX4

For more information and where to buy Olympus products please go to www.olympus.co.uk or call free on 0800 072 0070