The new Olympus mju 550WP camera is waterproof to depths of up to 3 metres. The 10 megapixel Olympus 550WP (also known as the Stylus 550WP) offers a 3x optical zoom lens, 2.5 inch LCD screen, Intelligent Auto Mode, Perfect Shot Preview and Digital Image Stabilisation. Available in blue, white or black, the Olympus mju 550WP / Stylus 550WP will be available from early February 2009 for $199.99.

Olympus Europe Press Release

Underwater point-and-shoot versatility with 3x optical zoom

Making waves: the waterproof Olympus µ-550WP

Hamburg, 7 January 2009 – Feel like going for a swim, but don’t want to leave your camera poolside? With the µ-550WP, you can go for a dip and take your camera along to shoot photos. Its sturdy metal body is waterproof to depths of up to 3 metres, making this new Olympus model the perfect companion for a trip to the pool, snorkelling at the beach, or even for taking shots on a rainy day. Available in Crystal Blue, Pure White or Midnight Black, the µ-550WP will hit stores from early February 2009.

Forget expensive, complicated or bulky options when wanting to shoot below the water’s surface: the µ-550WP from Olympus offers everyone a compact and affordable point-and-shoot solution. No matter if taking shots 3 metres under water or on dry land, this eye-catching 10 Megapixel camera records detailed, high-quality images and boasts a 3x optical zoom. Incorporating Intelligent Auto Mode, getting great results is made easy: the camera automatically recognises five of the most commonly-encountered scenes and adjusts settings accordingly. And thanks to Face Detection Technology, human subjects will be captured at their best – whether they’re with you out in the surf or taking it easy on the beach.

Featuring Digital Image Stabilisation, the µ-550WP significantly reduces blur caused by camera shake. Perfect Shot Preview, meanwhile, allows users to preview the effects of different settings such as white balance before taking a shot. And if the images from your latest snorkelling trip weren’t just right, the capabilities provided by the Perfect Fix function can come to the rescue: correcting red eyes and lightening at the touch of a button, directly in the camera. Pictures can be viewed on the integrated 6.4cm/2.5” LCD and stored on an xD Picture Card or – thanks to a bundled attachment – on a microSD Card.

With its great range of features and impressive all-round performance, the waterproof µ-550WP is the ideal compact camera for capturing spontaneous fun above and beneath the water’s surface. It will hit stores in early February 2009.

The Olympus µ-550WP– main features:
• Exciting shots in and by the water as waterproof to 3m**
• Available in Crystal Blue, Pure White or Midnight Black
• High-precision 3x optical zoom (38-114 mm*) to capture great scenes through to stunning portraits even when it’s getting wet
• The easy way to perfect images - Intelligent Auto Mode detects the five most commonly used scenes and adjusts settings, focus and exposure automatically
• 10 Megapixels to make poster-size prints if you want to
• Digital Image Stabilisation for less blur
• See and share images more easily on the 6.4cm/2.5” LCD (230,000 dots)
• Face Detection for perfectly focused and exposed faces
• 17 shooting modes (e.g. Underwater Water Snap) ensure the camera has the right settings for different situations
• Liven up your memories with movie recording with sound (up to VGA resolution at 30fps)
• xD-Picture Card and microSD Card compatible

* 35mm camera equivalent
** According to IEC standard publication 529 IPX8
microSD is a trademark of SD Card Association

Your Comments