The new Olympus Mju 790 SW Winter Kit includes a mju 790 SW camera in Starry Silver, neoprene case, a stylish Rossignol beanie and a fun snow tube. The Olympus Mju 790 SW camera is shockproof* to 1.5m, waterproof to 3m, and freezeproof to -10°C. The Olympus Mju 790 SW Winter Kit is available now throughout Europe.

Olympus Europe Press Release

Just the thing for winter sports enthusiasts

Exclusive Olympus µ 790 SW Winter Kit

Hamburg, October 2007 – Giving skiers, snowboarders and other winter sports fans the perfect gear they need to capture the stunning images and magic moments of their snow-bound exploits, Olympus releases the µ 790 SW Winter Kit. In addition to the shock*, water** and freezeproof µ 790 SW camera in Starry Silver, the kit also includes a neoprene case, a stylish Rossignol beanie and a fun snow tube. With this great combination, there’s no time like now to hit the slopes. The new kit is currently available in stores.

Built for action, the Olympus µ 790 SW boasts exceedingly tough attributes. Shockproof* to 1.5m, waterproof** to 3m, and freezeproof to -10°C, this camera is engineered to withstand the demands of some of the harshest photographic conditions and will take the knocks, drops and ice-cold temperatures of a full day in the snow in its stride. Yet despite its rugged characteristics, this stylish camera for high-octane lifestyles looks great and doesn’t compromise on photographic features.

The µ 790 SW puts advanced opto-digital technology to work to immortalise the thrills and spills of the winter calendar. For versatility in locating and framing subjects, the 7.1 Megapixel camera features a 3x optical zoom (equiv. to 38-114mm). The solid model also has the ability to recognise human faces as the main subject of a composition thanks to Face Detection Technology. Multiple scene modes are also available to optimise photographic settings for many other common shooting situations.

In a special cooperation with this season’s Rossignol Demo Tour, visitors can test the µ 790 SW first hand under extreme condition at over 120 events throughout Europe. (For information on the Rossignol Demo Tour Europe, please visit: http://rossignol.com/demotour)

Olympus µ 790 SW Winter Kit includes:
  * µ 790 SW camera in Starry Silver
  * Rossignol beanie
  * Snow tube
  * Neoprene case

The Olympus µ 790 SW – main features:
  * Take it anywhere, anytime since it’s shockproof* up to 1.5m
  * Exciting shots in and by the water since it’s waterproof** to 3m
  * Face Detection Technology for perfectly focused and exposed faces plus correct exposure for other image areas
  * 6.4cm/2.5” HyperCrystal LCD (230,000 pixel resolution) with a bright display even in brilliant sunlight
  * High ISO settings for less blur
  * 7.1 Megapixels to make poster-sized prints
  * 3x optical zoom (equiv. to 38-114mm on a 35mm camera) 1:3.5-5.0 for stunning portraits, with optical folded light path and water-repellent lens coating
  * Better low-light shooting thanks to BrightCapture Technology
  * 23 scene modes for the best results in different situations
  * Liven up your memories with movie recording plus sound
  * TruePic III image processor for faster image handling and higher image quality
  * Underwater shooting up to water pressure equivalent of 40m possible in combination with optional underwater case PT-041
  * Shadow Adjustment Technology to brighten shadowy areas in a composition
  * Perfect Fix function for correction e.g. backlight and red-eye
  * Stylish metal exterior
  * One-touch light and LED Macro Illuminator
  * Internal memory plus xD-Picture Card slot
  * 25 languages on board
  * Supplied with Olympus Master software 2.03 and Muvee Pack trial version, LI-42B battery and charger

* According to Olympus test conditions.
** According to IEC publication 529 IPX8.

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