Olympus UK Press Release 16/11/04

Dressed to impress

The Olympus Mju - mini DIGITAL receives inaugural DIWA Design Award

The Mju - mini DIGITAL’s fresh and revolutionary look exudes attitude.  It’s sleekly curved profile, coupled with a choice of six stunning coloured designs makes the Mju - mini both chic and individual. 

The uniquely moulded design has lead to The Digital Imaging Websites Association (DIWA), a recently established website association that seeks out the best in imaging products, bestowing its inaugural Design Award on the camera in recognition of its unique construction.

In announcing the award the DIWA jury described the Mju - mini as “a radical diversion from traditional camera designs which unlike many other design products is not an overpriced collector’s item for the few, but a useful imaging tool for any design conscious lifestyle enthusiast.”

Beneath the Mju (?) ? mini?s exterior is a potent piece of technology.  The good looks hide a four million-pixel camera with retracting zoom lens and a 1.8 inch high-contrast LCD that delivers astoundingly vivid colours and extremely wide viewing angles even in bright sunshine.

About DIWA
DIWA encompasses a rapidly expanding of independent Web-based specialist publications dedicated to digital imaging. DIWA harnesses the collective talent and expertise of its members, resulting in industry awards that command unparalleled confidence and value, both for consumers and the industry alike. More details can be found on the DIWA homepage: www.diwa-awards.com

The Olympus Mju (?) -mini Digital ? main features:

?      Revolutionary design

?      Six body colour variations (Jewellery Silver, Pure White, Cosmic Black, Crystal Blue, Velvet Red and Copper Orange)

?      Weather-proof* metal body

?      4.0 million pixels

?      2x optical zoom (equiv. 35 ? 70mm on 35mm camera), f3.5-4.9

?      1.8 inch high-contrast LCD (134,000 pixels) with 160? viewing angles on both the vertical and horizontal axis

?      TruePic TURBO image processor

?      Still image editing functions including new fish-eye and soft focus modes

?      Movie recording function with sound

?      PictBridge support

* weather-proof equivalent to the IEC standard publication 529 IPX4

For more information and where to buy Olympus products please go to www.olympus.co.uk or call free on 0800 072 0070