Olympus SZ-10

February 8, 2011 | Mark Goldstein | Digital Compact Cameras | Comment |

The Olympus SZ-10 is a new compact camera with an 18x zoom in a super slim body. The SZ10 has a 18x wide optical zoom lens (28-504mm), 14 megapixels, 3D photo shooting, 720p HD Movies, and a 3 inch LCD with 460k dots. The Olympus SZ-10 will be available in black or silver for £199.99 from February 2011.

Olympus UK Press Release

Olympus’ latest compact redefines category with fantastic zoom

New Olympus Super Zoom puts rivals to shame: Gorgeous SZ-10 compact features 18x zoom in super slim body

Hamburg, 8 February 2011 – Olympus have done it again, with the launch of yet another category-busting new camera series. After the Olympus PEN revolution and the XZ-1 compact with the ZUIKO lens comes the groundbreaking new “Super Zoom” SZ Series.

On the outside, the SZ-10 is stunning to look at. On the inside, it has room for one of the most powerful zooms ever in a true compact camera and the state-of-the-art features that tech lovers crave.

It packs an impressive 18x wide optical zoom lens (28-504mm*), 14 Megapixels and a raft of innovations that deliver superb image quality for HD movies and stills.

The SZ-10 is a must-have for people who like moving and shooting 24/7 – and refuse to compromise on image quality and wireless connectivity just because they have a camera that’s small and stylish.

The SZ-10 is available for £199.99 from February 2011.

Super Zoom
In the compact camera category, the SZ-10’s outstanding 18x wide optical zoom is a true eye-opener. Thanks to world-class Olympus optics, users enjoy unheard-of flexibility with their choice of shot. With its effortless zoom performance, the SZ-10 captures distant subjects that normal compacts simply can’t reach in any detail, like the sweat on a bungee jumper’s brow or the spectacular plumage of a bird on a tree. At the same time, it offers the flexibility to zoom out wide, for example to get everybody into a big group portrait.

Super high-tech
The SZ-10 is bursting with the smartest technology the compact camera world has to offer, giving users a host of features that make it easy to get creative and capture just the shot they want – in excellent 14 Megapixel quality. With innovations like 3D photo shooting and Magic Filters, it’s fun to get creative and take photos that really stand out from the crowd. What’s more, most of the eight Magic Filters can even be applied to HD movies as well as still photos, including new Watercolour. Sharing and storing shots is easy, too. Thanks to Eye-Fi card compatibility; as soon as it’s in range the camera can automatically upload new images wirelessly to a computer or favourite website.

Super style
Regular compact cameras tend to look quite cute at first glance, but disappoint when it comes to the features that matter. The SZ-10 isn’t like that. With its outstanding spec, there’s absolutely no doubting its state-of-the-art imaging credentials. And you wouldn’t call it cute. The design is nothing short of drop-dead beautiful.

The SZ-10 is available in black or silver for £199.99 from February 2011.

Outstanding features

Image Quality
• 18x wide optical zoom (28-504mm*) for superb close-ups
• TruePic III+ image processor for ideal colour reproduction and low noise
• 720p HD Movie with sound for capturing movies in excellent quality
• 14 Megapixels for high-quality full-size movies, stills and prints
• Dual Image Stabilisation for reducing blur with fast-moving shots

Usability
• 3” colour LCD (460,000 dots) for easily framing, reviewing and sharing shots
• Advanced Face Detection and Shadow Adjustment Technology for capturing people’s faces just as you want them
• Beauty Mode for hiding unwanted blemishes
• Intelligent Auto Mode (i-Auto) and AF Tracking for easy setting and focussing
• Pet Detection Mode for automatically capturing dog’s or cat’s faces when they look at the camera
• Scene Mode for automatic settings that suit specific conditions
(e.g., Landscape, Night)

Creativity & Flexibility
• Eye-Fi Card compatibility for automatic wireless uploading of images to a website or PC
• 3D photo shooting mode for striking stills
• Magic Filters for adding creative effects to HD movies and/or stills:
Punk, Pop Art, Pin Hole, Drawing, Fish Eye, Soft Focus, plus new Sparkle (photos only) and Watercolour

Other key features
• Photo surfing and [ib] software for browsing, organising and viewing images by person, place, location or event
• HDMI technology for controlling your camera from one remote when it’s connected to HD equipment
• ISO 80 to 3200
• In-Camera Panorama
• SDHC and SDXC memory card compatible**
• Built-in flash
• In-camera manual
• USB charging

* 35mm camera equivalent.
* SD is a trademark of SD Card Association.

For a full list of features, please go to www.olympus.co.uk