Following the release of the E-3 on Tuesday, Olympus is targeting at least 20% global market share for DSLR cameras within 5 years, according to a report by Reuters. Aiming to become one of the top 3 leaders in the sector, Olympus are taking on the likes of Canon, Nikon and most notably Sony, who recently released the A700 DSLR. Other possible contenders include Pentax, Samsung and Panasonic. Olympus’s current market share is around 8%. Much will depend upon the acceptance of the Four Thirds standard, which all Olympus DSLR cameras and lenses are based upon.

Website: Reuters

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