One Memento is a new photography experiment designed to capture 250,000 single moments. Participants download a one-shot digital camera app from the iTunes App Store, giving them one chance to take a single photo for the experiment. All they have to do is capture an image, or choose one from their phone’s photo gallery, add a comment and share it on Facebook or Twitter. Their ‘One Memento’ will be kept safe in an online gallery for their friends and the world to view. Once shared, the user’s One Memento can’t be altered or deleted - according to the initiators of the campaign, this forces users to think before they shoot and share.

Robot Press Release

If you could only take a single photo what would it be?

One Memento (available on the AppStore) is a new photography experiment designed to capture 250,000 single moments.
- Participants download a one-shot digital camera from the App Store, giving them one chance to take a single photo for the experiment.

It’s our nod back to when taking a photo meant capturing and creating a lasting memory - from first birthdays to holidays and unique experiences.

Every day 1.3 Million images are uploaded to Instagr.am, 3 Million to Flickr & 250 Million to Facebook. People take so many photos, from anything to everything and each mundane meal in between, it’s like we’ve forgotten the photograph’s ability to create and keep memories.

We created One Memento, our one-shot digital camera, to change this. One Memento allows its users to take and share a single photograph, just once, and then stores it forever.

Once shared, the user’s One Memento can’t be altered. And it can’t be deleted. Forcing users to think before they shoot and share.

To get started, users download their one-shot digital camera and login with Facebook or Twitter. They then shoot, share, filter and comment on their one photo. With each photo is assigned a unique number, allowing users to easily find their One Memento.

It’s available to purchase today from the Apple AppStore

One Memento was created by Robot Corp and produced by rehabstudio.

Robot Corp is a new type of technology investor that invests digital creative, marketing and technology services in return for equity in digital products and services. It’s also the sister company to rehabstudio a multi-award winning digital creative agency famed for their work with global brands like Google, Red Bull and YouTube.

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