Outside Magazine Demos Living Magazine Cover and Spread

October 5, 2009 | Zoltan Arva-Toth | General | Comment |

Alexx Henry debuts a “Living Cover and Spread” with the October issue of Outside Magazine. The story features Chris Lieto in a pioneering moving-picture narrative of the tri-athlete. Designed with emerging technology in mind, Henry created the Living Spread as a contribution to a debate concerning the future of print, and to offer a scenario for its possible evolution. Currently, Henry’s Living Spread - created using a Canon EOS 5D Mark II and a RED camera - can only be viewed online, though not for much longer. While magazines have yet to widely implement the technology for motion photography spreads, that day appears to be imminent: display technologies such as E-ink and OLED screens continue to develop towards flexible screens that will make Henry’s imagining of a futuristic magazine possible within a few short years. A presentation of the Living version can be viewed at the website below.

Website: Living Cover and Spread

Press Release

THE FUTURE OF PRINT IS NIGH

Alexx Henry Photography Presents “Living” Spread in October Issue of Outside Magazine; Debuts as Paper-Thin Flexible Screen Technology Appears Imminent

(October 5, 2009; Los Angeles, CA)— Alexx Henry, currently the most talked about photographer to shoot living motion posters with the RED™ Digital Cinema Camera, debuts a “Living Cover and Spread” with the October issue of Outside Magazine. The story features Chris Lieto in a pioneering moving-picture narrative of the tri-athlete. A presentation of the Living version can be viewed here: http://www.livingartmedia.com/outside.

Designed with emerging technology in mind, Henry created the Living Spread as a contribution to a debate concerning the future of print, and to offer a scenario for its possible evolution. Currently, Henry’s Living Spread can only be viewed online, though not for much longer. While magazines have yet to widely implement the technology for motion photography spreads, that day appears to be imminent: display technologies such as E-ink and organic LED, (OLED), screens continue to develop towards flexible screens that will make Henry’s imagining of a futuristic magazine possible within a few short years.

“This could be the answer for reviving an industry with an uncertain future,” says Henry. “The Living Spread, which is totally unique—not possible with traditional print, and not the same online—could transform the way we engage in tangible media. This could be the evolution of print,” he adds.

Magazines with embedded video are already being seen in select markets: the September 18th edition of Entertainment Weekly features an advertisement for CBS television’s fall lineup, complete with a 40-minute video on a wafer-thin screen developed by Americhip. In January, Sony debuted it’s flexible OLED prototype at the Computer Electronics Show in Las Vegas.

Alexx Henry’s Living Spread and accompanying materials for Outside were shot using the revolutionary RED™ Digital Cinema Camera and the Canon 5D Mark II. A behind-the-scenes video of the Living Spread is available here: http://www.livingartmedia.com/outside. The video features the motion version of the cover and spread shown in context, as it would be seen in the not-too-distant future.

“We are articulating a vision of how the print industry may evolve into something more sustainable. I stress the word ‘may’ here. This is a bit delicate. I’m not a fortune teller- I’m a content creator. We have simply put a lot of thought into creating a unique content-driven experience for the consumer, and to offer a possible scenario for an industry in need of evolution.” he adds.



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