Packard Bell will integrate Kodak Gallery into all notebook and desktop computers sold in Western Europe. The partnership will provide Packard Bell computer owners with one click access to Kodak Gallery’s online photo service right from their Start Up screen. “Our partnership with Packard Bell will allow consumers to access their images quickly and easily from log-on – enabling them not only to share but to tell their personal stories with a variety of Kodak products,” said Jonathan Wisler, Director, Kodak EasyShare Gallery, Europe, Africa & Middle East Region.

Packard Bell and Kodak Gallery Press Release

Packard Bell and Kodak Gallery announce major European partnership

23rd October, 2007 – Last year the number of images captured on digital still cameras exceeded 150 billion worldwide, while the number of images captured on mobile phones hit almost 100 billion1. With such huge volumes of images captured, it is not surprising that there’s a massive appetite for sharing, printing and being creative with photography. 

Quick, easy access to images is, therefore, paramount which is why Packard Bell, a market leader and the creators of the first consumer tailored PC, has signed an agreement with leading photo sharing and services site, Kodak Gallery. Packard Bell will integrate Kodak Gallery into all notebook and desktop computers sold in Western Europe2.

The partnership will provide Packard Bell computer owners with one click access to Kodak Gallery’s online photo service right from their Start Up screen. The service provides customers with a secure and easy way to view, store and share their photos with friends and family. They can get real Kodak prints and photo specialty products delivered to their door. The site also provides free editing and creative tools.

“We estimate that 315 million images are taken everyday and stored on computers. The digital media explosion has really improved the way people can communicate with photography and that’s something we’re working to make even simpler. Our partnership with Packard Bell will allow consumers to access their images quickly and easily from log-on – enabling them not only to share but to tell their personal stories with a variety of Kodak products,” said Jonathan Wisler, Director, Kodak EasyShare Gallery, Europe, Africa & Middle East Region.  “We are excited about this partnership because we share Packard Bell’s core values of making the digital lifestyle easy for consumers.”

The service will further be promoted on Packard Bell’s websites and other channels.

1. The Expanding Digital Universe: A Forecast of Worldwide Information Growth Through 2010: IDC
2. UK, France, Germany, Italy, Spain, Netherlands

About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images.

About KODAK EASYSHARE Gallery
Kodak EasyShare Gallery, www.kodakgallery.co.uk, is the leading online digital photo developing service. The Kodakgallery.co.uk site provides customers with a secure and easy way to view, store and share their photos with friends and family and get real Kodak prints of their pictures. The site also provides free editing and creative tools and speciality photo products.

About Packard Bell
Operating in Europe since 1991, Packard Bell is one of the leading home PC brands in Europe. As consumers have become more tech savvy and discerning, and the world of personal computers and home electronics have converged, Packard Bell has continued to extend its brand and expand its range of products, which today includes leading-edge desktops, notebooks and digital entertainment solutions (MP3 players, home networking, GPS and storage). Packard Bell’s unswerving dedication to the consumer market is embodied in its recognized ability to anticipate and meet the ever-changing users’ needs.

For more information, please visit www.packardbell.com

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