In addition to Nikon and (possibly) Canon, Panasonic are the latest rumoured entrants to the red-hot full-frame mirrorless camera market.

43rumors have exclusively spilled the beans that the first ever Panasonic full-frame mirrorless camera will be unveiled at the Photokina show in Germany on September 25th in prototype form, with a final product to be released in the first half of 2019. Could we see a full-frame version of the popular Lumix GH5 camera?! (pictured above)

They've even gone so far to quote no fewer than 3 excited sources as saying - “as exciting as the Nikon Z7 announcement“, “more exciting“ and “video performance is superb“ - although they've declined to say who or even what their credentials are.

Panasonic are currently running a teaser countdown campaign for their Photokina press conference, and they do have a history of unveiling important products at the show, while 43rumors have rather boldly claimed that their story is "almost certainly correct!", so it must be true.

It would require a rather seismic shift from a company that has invested 10 years worth of time and money into the Four Thirds format, though, with the need to create a whole new system of full-frame bodies and lenses from scratch at just the moment when giants Nikon and (maybe) Canon are joining the ever-so-successful Sony at the high-end of the market. That would be a brave, but perhaps necessary, move indeed...

What do you think? Is this just fact or fiction? Should Panasonic join the full-frame mirrorless party? Leave a comment below...

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