Panasonic has anounced the price of the recently-introduced Panasonic Lumix FX70/FX75. The new super-slim digital camera, which has a 24-120mm equivalent Leica DC Vario-Summicron 5x zoom lens, a 14-megapixel imager and a touch-screen interface, will be available in mid-July 2010 in black and silver for a suggested retail price of $299.95.

Panasonic Press Release

PANASONIC ANNOUNCES PRICING FOR LUMIX FX75 DIGITAL CAMERA, AN ULTRA-SLIM MODEL WITH BIG FEATURES

New Panasonic LUMIX FX75 digital camera, with 24mm ultra-wide-angle and F2.2 Leica lens, also shoots HD video and will be available in mid-July

SECAUCUS, NJ (June 8, 2010) – Panasonic today announces pricing for the recently-introduced Panasonic LUMIX FX75, a new super-slim digital camera that features a 24mm ultra-wide-angle F2.2 LEICA DC VARIO-SUMMICRON lens. The FX75 will be available in mid-July 2010 in black and silver models for a suggested retail price of $299.95.

The new Panasonic LUMIX DMC-FX75 has a 5x optical zoom and can record High Definition video in the AVCHD Lite format. The stylish LUMIX FX75, a 14.1-megapixel digital camera is one of Panasonic’s high-performing hybrid models, and using the AVCHD Lite format, allows almost double the recording time in HD quality compared with the conventional Motion JPEG format.  To complement the high-quality video, the LUMIX FX75 also features Dolby Digital Creator to record high quality audio. For those users who are recording HD video to view on a computer screen, they also have the option to record in Motion JPEG, as well as WVGA (848x480) and VGA (640x480).

The LUMIX FX75 adopts full touch-screen operation, which allows for Auto Focus (AF) to quickly be set to the subject by simply touching the large 3.0-inch 230,000-dot LCD. Also, the user can click onto a subject with a single touch, and the FX75 then tracks the subject with the AF tracking feature – even when moving. The touch-screen operation is fluid and smooth – whether in record or playback mode.  While recording, once the frame is composed, users can simply touch the area they want focused before pressing the shutter button. In playback mode, users can drag the image across the screen with their finger to browse the collection of photos, as though it is a page in a book.

For more information on the Panasonic LUMIX FX75 digital camera and the complete LUMIX line, please visit: www.panasonic.com/lumix.

*Leica is a registered trademark of Leica Microsystems IR GmbH.

*The LEICA DC VARIO-SUMMICRON lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company’s quality standards.

*Dolby and the double-D symbol are trademarks of Dolby Laboratories.

*The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.

*Design and specifications are subject to change without notice.

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