Panasonic have launched a new advertising campaign for their range of Lumix cameras. Set in a classy beachside resort, the new campaign showcases the 4K Photo function available on selected Lumix models.Centred on a cool young boy, the advert follows how he confidently and cheekily springs off a diving board, and for a split second adopts a leisure dive. Highlighting the 4K photo feature, his Mum is filming the action on her Panasonic Lumix GX80 and is able to flick through the video footage and select the best frame. The ad then shows how the image has become a masterpiece in the family home, holding pride of place in the centre of the wall. The advertising campaign will run for four weeks in the United Kingdom. Click through / scroll down to see the advert.

Panasonic Press Release

Panasonic showcases 4K Photo in an upbeat and amusing LUMIX advertising campaign perfectly suited to compliment the summer season

Celebrating summer, Panasonic is pleased to announce the launch of a new advertising campaign for its award-winning range of LUMIX cameras. Set in a classy beachside resort, with stunning landscape and beautiful sunshine, the new campaign showcases the unique 4K Photo function available on selected Panasonic LUMIX cameras1.

Centered on a cool young boy, the advert follows how he confidently and cheekily springs off a diving board, and for a split second adopts a leisure dive. Highlighting the 4K photo feature, his Mum is filming the action on her LUMIX GX80 and is able to flick through the video footage and select the miraculous shot and save the image.

The advert shows how the image has become a masterpiece in the family home, holding pride of place in the centre of the wall. In a fun and jovial manner, the advert highlights how the 4K photo allows users to capture the most unmissable opportunities with exact precision and accuracy, making memories to last a lifetime.

The advertising campaign produced by creative agency Brave, debuts on TV on 16th June and will run for four weeks in the United Kingdom. The integrated campaign includes Video On Demand (VoD), as well as an array of online advertising, comprehensive point of sale and social media.

To learn more about the Panasonic campaign or to watch the full advert, please visit the Panasonic YouTube Channel here.

1 Included with LUMIX TZ100, TZ80, LX100, FZ1000 and LUMIX G models GX80, GX8, GH4, G7.

Your Comments