myPhotopipe.com Press Release

Digital Cameras Altering Print Processing Business Models; myPhotopipe.com Today Launches New Line of Panoramic Prints for Digital Photographers

Atlanta, GA and Louisville, KY (PRWEB) February 2, 2006—The proliferation of digital cameras has impacted the photography industry in more ways than one. Camera owners are now demanding more print options for their images favoring larger sizes and exotics over the older, one-size-fits-all model pioneered decades ago by the local camera stores and mass market retailers. In response, myPhotopipe, a national online web site that turns digital images into photographic prints, today launched a new line of panoramic prints under its Gallery Series line of photographic prints and its Giclee line of fine art prints. The panoramas are available nationally via the company’s online service located at www.myphotopipe.com. The new products will start at two-feet and progress up to 8-feet wide. A photographer may choose a vertical or horizontal format.

“The demand for super-enlargements and panoramas has skyrocketed,” said myPhotopipe President, Pete Casabonne. “In my 26 years, I’ve never seen anything like it. Professional and serious amateurs alike are stitching together digital images and creating spectacular photographic art. To service their needs, we decided to launch a line of panoramas with standard sizing, easy aspect ratios, and reasonable pricing. A 12X36 print on the highest quality photographic paper, for instance, will cost just $15.00. A price like that wasn’t possible as little as a year ago.”

The panoramic prints are available in six photographic sizes on Fuji Crystal Archive paper and in four sizes on the Company’s Giclee canvas and watercolor papers.

Separately, Apogee Communications of Victoria, Canada completed a new web site extension for myPhotopipe. “Owners of digital cameras are asking a lot of questions about prints and how they’re made,” said Apogee President Alan Bagshaw. “They’re becoming involved in processes that they used to take for granted but digital images and physical prints are apples and oranges. If you ask for a print that’s not the same size as your photograph there will be, in some way, shape, or form, cropping. But that’s not always desirable. So we launched this new section to help educate our users.”

Why now? Said L. Douglas Keeney, company CEO: “A true bourbon is distilled in Bourbon County, Kentucky, margarine can’t be called butter and, by law, a milkshake must have milk in it but nothing so clearly defines photography. The point is, the consumer is racing ahead full steam, learning how to use their digital cameras, learning how to edit their pictures and suddenly they find themselves flying off that cliff without a clue what to order to make prints that match the photograph they see on the screen.”

The word photograph comes from the Greek words phot, or light, and graphia, or writing. As an example, to make a photographic print, a darkroom process is still involved. Technicians load new rolls of light sensitive paper and calibrate the emulsions. Then, a light head composed of 96 tiny diodes floats on a bed of warm air and sprays the photographic paper with diamond-shaped beams at the rate of 425 minute diamonds per square inch. Because the diamonds overlap five-fold, the results are uniquely rich in detail and color. A photographic print is thus a process based on photons, or, light.

The new line of panoramics can be seen at www.myphotopipe.com