Peeled Eye Printbox Press Release 09/06/04

PRESS RELEASE FOR WWW.PEELEDEYEPRINTBOX.CO.UK
LAUNCHING JUNE 2004

Product details
Peeled Eye PrintBox is a brand new online service offered to photographers who want to exhibit and sell their work as fine art prints. It is a fully e-commerce enabled solution specifically designed for serious photographers who want to quickly and easily set up a stylish and affordable dedicated online print sales gallery, and provide an elegant showcase for their work.

The key to the PrintBox concept is autonomy. Each PrintBox gallery is set up and administrated by the user and the attached e-commerce functionality is unique to each user.  You set your own selling preferences and customer payment options. Administration tools are sophisticated yet simple to use. You can customise your PrintBox with your own branding and text, use it as a standalone gallery website, or integrate it seamlessly with an existing website. You can upload up to 80 images and display up to eight at a time on a series of up to 10 gallery walls. You can then arrange the images on the walls to appear in the order you want them to, just as you would on a real wall.

The system is designed to be very flexible. You can specify up to four different editions for each image, so an image can be sold as various different print types at different sizes and prices. You can choose exactly how you want to print and price your images. Your customer will add selected prints to a fully functional shopping cart and be able order and pay for them online.

Each PrintBox user will have the option of a free link on a gallery web page. Future plans, once the subscriber base grows, include a portal site as a gateway for people to access Printbox users, which will become a key marketing tool for attracting potential print buyers and driving traffic to user’s galleries.

A 30 day fully functional free trial is offered. At the end of this period an introductory one-off sign up fee of UK?99.00 (+/-$180.00) is payable followed by a monthly subscription fee of UK?11.75 (+/-$20.00).

Discounts are offered for advance payment options.

Background
Peeled Eye PrintBox has been developed by Peeled Eye Shop, which was formed three years ago by AOP member Tim Platt, and Nigel Allgood, who runs NAP Media, a website development agency. The goal is to help to open up a currently fairly dormant but potentially lucrative print sales market for commercial photographers by providing an inexpensive tool which enables them to sell affordable photography without paying a gallery commission. This should help to keep prices reasonable and raise an awareness that original photography needn’t be out of reach for the majority of people who dont go to galleries.

Tim says: “Many of our most talented photographers shoot only commissioned briefs. While such work can be challenging and rewarding, there are few outlets for personal work. The kind of work that led us into photography in the first place. Our aim has been to enable photographers to open up a new fine art market for themselves. A PrintBox will give you your own stylish and professional print sales gallery which will work equally well as either a stand alone site or linked to your existing portfolio site. It will put you in charge of your own direct sales with no 3rd party gallery commission fees to pay. It is a sophisticated and inexpensive solution.”

Nigel adds: ?The PrintBox provides the perfect online environment for customers to explore and purchase photography as fine art. It will also provide the first opportunity for many talented photographers to make their work available to the general public.?