The SMC PENTAX-DA 35mm F2.4 AL is a new standard prime lens. Offering a natural perspective similar to that of the naked eye, the Pentax 35mm f/2.4 lens can be used with all Pentax digital SLR cameras, offering an angle of view equivalent to a 53.5mm lens in the 35mm format. The SMC PENTAX-DA 35mm F2.4 AL will be available from mid October 2010 for £179.99.

Pentax Press Release

It’s all about compatibility!

PENTAX Imaging Systems launches the SMC PENTAX-DA 35mm F2.4 AL.  An interchangeable fixed focal length standard lens designed exclusively for use with all PENTAX digital SLR cameras.

Offering a natural perspective similar to that of the naked eye, this new standard lens is so versatile it can be used with a wide range of subjects and applications, including spur of the moment images.
Other benefits of the fixed focal length design, include the ability to throw the background out of focus, and to reproduce high-resolution images with edge-to-edge sharpness.

All-in-all it’s the perfect choice for digital SLR beginners to familiarise themselves with the basics of using interchangeable lenses.

What are its key features?
1. Versatile, easy-to-use standard lens
When mounted on a PENTAX digital SLR camera body, this standard lens offers an angle of view equivalent to a 53.5mm lens in the 35mm format. Ideal for a great variety of subjects and applications, including spontaneous, landscape and portrait.

2. High-quality image description
Incorporating a hybrid aspherical optical element in its design, this new lens delivers high-quality images with enhanced sharpness and contrast — from minimum focusing distance to infinity.  It assures exceptional image-resolving power with outstanding brightness levels even at the edges — and even at an open aperture — while effectively keeping any abnormalities to a minimum. It is also treated with the PENTAX-original Ghostless Coating to minimise the adverse effects of flare and ghost images, providing true-to-life images even under demanding conditions, such as harsh backlighting.

3. Large maximum aperture
Thanks to its maximum aperture of f/2.4, this new lens not only offers a bright, clear viewfinder image, but it also allows the photographer to use faster shutter speeds under poor lighting conditions – minimising the risk of camera/subject shake.

4. Compact, lightweight design
Weighing approximately 124 grams and measuring a mere 45mm in length, the compact, lightweight design makes it easy to carry this lens anywhere.

In addition it has…
• High-performance optics designed exclusively for PENTAX digital SLR cameras and optimised for the characteristics of digital images
• Minimum focusing distance of 0.3 metres
• PENTAX-original SP (Super Protect) Coating applied to the front surface to repel dust, water and grease

The SMC PENTAX-DA 35mm F2.4 AL will be available from mid October 2010.

Recommended Retail Price: £179.99

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