Pentax USA Press Release 08/06/04

PENTAX PLANS DIGITAL SLR FAMILY EXPANSION

June 8, 2004 (GOLDEN, CO) - PENTAX Imaging Company, a division of PENTAX of America, Inc. has announced it is developing cameras for the entry level digital SLR category.  The first introduction is slated for Fall of 2004.

PENTAX entered the digital SLR market in the Fall of 2003 with the popular *ist D digital SLR that offers 6.1 megapixels (pictured), interchangeable lens compatibility, and one of the world?s smallest, lightest camera bodies in the digital SLR category. 

PENTAX introduced two DA series designed lenses to match the *ist D CCD size since the 2003 arrival.  The PENTAX-DA Zoom 16mm-45mm F4 ED AL shipped earlier this year and the smc PENTAX-DA 14mm F2.8 ED [IF] interchangeable wide-angle lens will ship in June 2004.

This latest announcement further demonstrates the PENTAX commitment to the digital SLR camera market including entry level photographers.

PENTAX Imaging Company is an innovative leader in the production of digital and film cameras, binoculars, spotting scopes, eyepieces, lenses, mobile printers, scanners and internet cameras.  For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses.  PENTAX Imaging Company is a division of PENTAX of America, Inc., a wholly owned subsidiary of PENTAX Corporation of Japan.

Website: Pentax USA