The new Pentax Efina is a 14-megapixel digital compact camera with 5x optical zoom. The name harks back to the days of film photography when Pentax had two APS cameras with a similar designation (the Pentax Efina and the Pentax Efina T). The digital version comes with a 26-130mm equivalent zoom lens sporting 6 elements in 5 groups including 3 aspherical elements; a 1/2.3-type CCD sensor, a “self-portrait mirror” and 720p HD movie recording capabilities. According to Pentax Japan, the floral design on the front panel “appeals to young women photographers.” The digital Pentax Efina will be available in selected markets only.

Pentax Press Release

PENTAX Efina

An entry-class digital compact camera, sporting a stylish, accessory-like design

PENTAX RICOH IMAGING COMPANY, LTD. is pleased to announce the launch of the PENTAX Efina digital compact camera. Within a stylish, slender body created with high-quality materials, it offers outstanding specifications to assure the simple, effortless capture of beautiful digital images.

Even though it incorporates such outstanding shooting features as an optical five-times zoom lens, high-resolution images assured by its approximately 14.0 effective megapixels and HD movie recording, the PENTAX Efina’s slender, card-sized, metallic body makes it easy to carry it in a pocket or purse. It’s just like carrying a favorite fashion accessory. It also features a host of convenient tools, including a self-portrait mirror placed on the front panel, to assist in the recording of not only memorable trips and keepsake snapshots, but also ordinary everyday scenes. Also featured on the front panel is a lovely, floral design appealing to young women photographers.

The Efina also offers a choice of four body colors to satisfy the user’s preference. This model is expected to be launch in Asian countries except in Japan and in China.

Major Features

  Compact, lightweight body for easy carrying
  While incorporating such outstanding features as an optical five-times zoom lens and a 2.5-inch LCD monitor, the Efina offers a slender, card-sized body that fits comfortably in a small pocket or the spare space of a purse, making it an everyday, go-anywhere imaging tool ideal for every occasion — from trips and leisure activities to everyday events.

  Stylish design
  The Efina’s front panel is made of high-grade aluminum, while its shutter release button and zoom lever are treated with a brilliant chrome coating to enhance its fashionable appearance. The four corner of the body are elegantly rounded to facilitate the removal and storage of the camera from/into a pocket or purse. The camera’s stylish design and beautiful finish also make it easy and comfortable for young ladies to carry it to every outing, as if carrying a favorite accessory. As a graphic accent to enhance the pleasure of carrying and using the Efina, a floral design of tropical flowers is portrayed on the front panel.

  High-quality images
  The Efina delivers sharp, high-quality images, thanks to the combination of exceptional image resolution assured by approximately 14.0 effective megapixels and a state-of-the-art imaging engine. It also records beautiful HD-quality movie clips (at 1280 x 720 pixels).

  Optical 5X zoom lens with 26mm wide-angle coverage
  The Efina comes equipped with an optical five-times zoom lens with a focal-length coverage from approximately 26mm wide angle to 130mm telephoto (in the 35mm format). Since its 26mm wide-angle setting offers a wider angle-of-view than ordinary zoom lenses, this zoom lens is useful in a greater variety of applications — especially with such subjects as breathtaking scenery, magnificent architecture and family or group shots in confined spaces. The Efina also provides the five-times Intelligent Zoom function to extend the zoom coverage up to approximately 25 times without compromising image quality.

  High-sensitivity shake-reduction mode to assure sharp, blur-free images
  The Efina’s high-sensitivity SR (Shake Reduction) mode automatically adjusts sensitivity up to ISO 1600 in relation to the subject’s illumination level. This mode comes in especially handy in dimly lit locations, since it allows the user to record images with faster shutter speeds to minimize the adverse effect of camera or subject shake.

  16 Scene modes for easy capture of particular subjects
  The Efina offers 16 different Scene modes to automatically optimize all shooting settings for a particular scene or subject. With a simple selection of the pictograph corresponding to the desired Scene mode, this convenient feature allows the user to take beautiful images with minimal effort.

  Automatic face detection for beautiful portraits
  No matter where the photographer places the subject’s face in the image field, the Efina’s Face Detection AF & AE function instantly and accurately detects the face and optimizes focus and exposure settings. Because of this, the subject’s face is always captured in sharp focus and perfect exposure, even when the subject stands in the backlight.

  Other features
      Large, easy-to-view 2.5-inch LCD monitor with approximately 230,000 dots
      In body recharge system for simple, cellphone-like battery
      Approximately 32MB built-in memory
      Exclusive camera pouch included
      Compatibility with Eye-Fi wireless LAN SD memory cards
      Image viewing, editing and filing software included

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