Pentax UK has revealed the recommended retail price of the 14-megapixel Pentax Efina digital compact camera. Announced in January, the Pentax Efina comes equipped with a 26-130mm equivalent zoom lens sporting 6 elements in 5 groups including 3 aspherical elements; a 1/2.3-type CCD sensor and a “self-portrait mirror." The name harks back to the days of film photography when Pentax had two APS cameras with a similar designation (the Pentax Efina and the Pentax Efina T). The digital Pentax Efina carries a suggested retail price of £79.99 in the UK.

Pentax Press Release

PENTAX Efina

A stylish, entry-level digital compact camera

PENTAX RICOH IMAGING UK LTD is pleased to announce the launch of the PENTAX Efina digital compact camera. The high-quality aluminium body is available in a range of four sleek and stylish colours (pink, red, silver and green), all offering outstanding specifications to ensure effortless photography every time.

The Efina incorporates an optical five-times zoom lens, approximately 14.0 effective megapixels, HD movie recording and a 2.5 inch LCD monitor in its slim, card-sized body. Its compact dimensions mean it can fit into a pocket or handbag with ease, making it the ultimate take anywhere camera.

The camera is also fitted with a self-portrait mirror on the front panel, helping you capture the perfect profile shot, wherever you are.

Major Features
1.  Optical 5X zoom lens with 26mm wide-angle coverage
The Efina comes equipped with an optical five-times zoom lens with a focal-length coverage from approximately 26mm wide angle to 130mm telephoto (in the 35mm format). Since its 26mm wide-angle setting offers a wider angle-of-view than ordinary zoom lenses, this zoom lens is useful in a greater variety of applications — especially with such subjects as breathtaking scenery, magnificent architecture and family or group shots in confined spaces. The Efina also provides a five-times Intelligent Zoom function to extend the zoom coverage up to approximately 25 times, without compromising image quality.

2. High-sensitivity shake-reduction mode to guarantee sharp, blur-free images
The Efina’s high-sensitivity SR (Shake Reduction) mode automatically adjusts sensitivity up to ISO 1600 in relation to the subject’s illumination level. This mode comes in especially handy in dimly lit locations as it allows the user to record images with a faster shutter speed to minimise the adverse effect of camera or subject shake.

3. 16 Scene modes for easy capture of particular subjects
The Efina offers 16 different scene modes to automatically optimise shooting settings for a particular scene or subject. With a simple selection of the pictograph corresponding to the desired scene mode, this convenient feature allows the user to take beautiful images with minimal effort.

4. Automatic face detection for beautiful portraits
No matter where the photographer places the subject’s face in the image field, the Efina’s Face Detection AF & AE function instantly and accurately detects the face and optimises focus and exposure settings. Because of this, the subject’s face is always captured in sharp focus and perfect exposure, even when the subject stands in the backlight.

5. Other features
I.      Large, easy-to-view 2.5-inch LCD monitor with approximately 230,000 dots
II.    In body recharge system for simple, cellphone-like battery
III.  Approximately 32MB built-in memory
IV.   Exclusive camera pouch included
V.     Compatibility with Eye-Fi wireless LAN SD memory cards
VI.         Image viewing, editing and filing software included

 

• This product supports PRINT Image Matching III. PRINT Image Matching enabled digital still cameras, printers and software help photographers to produce images more faithful to their intentions. Some functions are not available on printers that are not PRINT Image Matching III compliant.
• Copyright 2001 Seiko Epson Corporation. All Rights Reserved.
• Print Image Matching is a trademark of Seiko Epson Corporation.
• The PRINT Image Matching logo is a trademark of Seiko Epson Corporation.
• All other brands or product names are trademarks or registered trademarks of their respective companies.
• Design and Specifications are subject to change without notice.

RRP £79.99. Availability and distribution of the Efina to be confirmed.

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