The Pentax Optio E50 is a new 8 megapixel entry-level digital camera with numerous automatic functions. The Pentax E50 offers a 3x zoom lens, 2.4 inch LCD screen, digital “Shake Reduction” system and AA battery power supply. The Pentax Optio E50 new costs £99.99 / $149.95 and will be available in February 2008.

Pentax UK Press Release

Dubai, January 2008

NEW FROM PENTAX - THE Optio E50
A Fully equipped entry-level camera for free and easy photography

Simple operation is the core of the Optio E50. With its compact dimensions and ergonomically formed body design it is the ideal “go anywhere” camera. The technical characteristics are ideal for snapshots. For “people shots” the camera automatically selects the best exposure settings and focusing and corrects for backlighting as soon as the subject is targeted with the help of the autofocus frame. In order to minimize blurring caused by camera shake the Optio E50 incorporates a digital “Shake Reduction” system that automatically increases sensitivity up to ISO 1600 so that faster shutter speeds can be used. With a resolution of 8.1 megapixels and a large 6 cm ( 2.4’’ ) monitor the Pentax Optio E50 is thoroughly up-to-date. Two universally available AA batteries supply power for the camera. The improved energy efficiency of the Optio E50 is ensures your free and easy photography can continue on and on.

Data at a glance
• 8.1 Megapixel CCD
• 3x zoom lens: 6.2 – 18.6 mm (37.5 – 112.5mm in 35mm film format)
• Max. aperture: f/ 2.8 – 5.2
• Large 6cm ( 2.4’’ ) TFT Monitor
• Full automatic operation and Picture Modes
• Video and sound recording
• 10 MB built-in memory
• Digital Shake Reduction
• Face Recognition AF&AE
• Compact, ergonomic body
• Dimensions: 96.5 (B) x 60 (H) x 22 (T) mm; Weight 165 g operational
• Recommended Retail Price: £99.99
• Available: February 2008

Positioning
Entry level camera with numerous auto functions for free and easy photo enjoyment
Flexibility through the use of universally available AA batteries

Modifications from the previous model (Optio E40)
• More attractive design
• Smaller and lighter
• Sensitivity from ISO 100 to ISO 1600
• Flash range: 0.15m to 6.0m (wide-angle); 0.4m to 3.2m (tele)
• Up to 250 exposures possible per set of batteries
• Interface: USB 2.0 (High Speed)

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