The Pentax Optio M50 is a new 8 megapixel compact digital camera with 5x optical zoom (36-180mm). The Pentax M50 features a 23.5mm deep aluminium body, 2.5 inch LCD screen, digital Shake Reduction and fastest ISO speed of 6400. The new Pentax Optio M50 will cost £149.99 / $229.95 and be available in March 2008.

Pentax UK Press Release

Dubai, January 2008

PENTAX LAUNCHES THE OPTIO M50
Slim and easy all-round camera with extended zoom range

Despite its 5x zoom range, the diminutive dimensions and scant weight of the PENTAX Optio M50 is due to a flat Lithium-Ion battery and further miniaturisation of the circuit board. The result is an eye-catching 23.5mm deep aluminium body that will be available in classic silver or a selection of other attractive colours.

Technically the Optio M50 also has much to offer and will spoil the photographer with its numerous functions, not least of which is the extended – now five times - zoom range that assures successful telephoto shots. The digital “Shake Reduction” automatically increases the sensitivity to ISO 6400. This means much faster shutter speeds that effectively reduce the chance of camera shake, particularly in unfavourable lighting conditions.

For perfect “people pictures” the camera automatically selects the appropriate exposure and the correct focusing as soon as a person is recognized within the autofocus frame. Thanks to the new “Face Recognition” function skin tones can be perfectly reproduced under difficult backlighting situations.

8.0 Megapixels resolution, optical 5x zoom lens equal to 36 - 180mm in 35mm film format and a large 2.5’’ TFT Monitor complete the full concept of the Optio M50.

Data at a glance
• Compact camera with 2.5’’ TFT Monitor in an attractive aluminium body
• 8.0 Megapixel CCD
• 5x optical zoom: f3.5-5.6 / 6.3-31.5mm (36 – 180mm in 35mm film format)
• Digital “Shake Reduction“ for still shots and videos with sensitivity automatic set to ISO 6400
• Full automatic mode and 16 Picture Modes
• Available in six attractive colours (Black, Silver, Light Blue, Dark Blue, Rose and Pink)
• Dimensions: 95 (W) x 55 (H) x 23.5 (D) mm
• Recommended Retail Price: £149.99
• Available: March 2008

Positioning
Very compact all-round camera in entry to mid-level segment
Thanks to the extended zoom range and compact dimensions the Optio M50 is the ideal travelling companion

Modifications from the previous model (Optio M40)
• Resolution 8.0 Megapixels
• Optical 5x zoom range
• Sensitivity: ISO 64 to ISO 6400
• New Picture Modes including Panorama-Function, Movie Edit and Image Recovery
• New design

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