Pentax has partnered with Warner Bros. Consumer Products, on behalf of DC Entertainment, to offer a DC Super Heroes-inspired collection of personalised Pentax Optio RS1500 cameras Owners of the “DC Super Heroes RS1500” collector pack can personalise their camera with one of their favourite Super Heroes including Batman, Wonder Woman, The Flash and Superman, or super villains, such as Catwoman and The Joker. Obviously targeted at the adolescent market, the limited-edition RS1500 camera will come in a specially designed package, including different skins depicting the well known characters, and a 4GB SD card. Timed to coincide with the release of a new Warner Brothers action-adventure film, Green Lanterns, the Pentax Optio RS1500 DC Super Heroes collector pack will be available from 1 May 2011 at the RRP of £119.99 including the camera itself, the super hero themed skins, memory card and a special Green Lantern protective camera case.

Pentax Press Release

Warner Bros. Consumer Products, DC Entertainment and PENTAX

Team Up to launch DC Super Hero-Inspired Cameras

PENTAX has partnered with Warner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, to offer a DC Super Heroes-inspired collection of new personalised cameras.
The DC Super Heroes are the icons which PENTAX has chosen for its new personalised compact, the Optio RS1500, featuring DC Super Hero characters.
The new ‘Green Lantern’ film from Warner Bros. Pictures will be coming to cinemas this year. For this epic action-adventure release, PENTAX, in partnership with WBCP will be launching a very unique “DC Super Heroes RS1500” collector pack.
Each owner of a DC Super Heroes pack will be able to personalise their camera with one of their favourite Super Heroes, such as Green Lantern, Batman, Wonder Woman, The Flash and Superman, or super villains, such as Catwoman and The Joker.
The limited edition RS1500 camera will come in a specially designed package, including seven different skins depicting the well known characters, a 4 GB SD card, and a special Green Lantern protective camera case.
The core features of the RS1500 are :
·      14 Megapixel CCD sensor
·      4x optical zoom wide-angle zoom
·      HD video recording (30 fps)
·      3’’ LCD Screen
·      Customisable front skin, easily changed, thanks to a clip-on lens ring and transparent plate
The DC Super Heroes RS1500 pack will be available from May 1st, 2011, from all good photographic retailers at the RRP of £119.99
For more skins’ creations of your DC super heroes, go to the RS1500’s dedicated site :
http://chameleon.pentax.eu/

About PENTAX Imaging Systems

PENTAX Imaging Systems is a leading supplier of recreational cameras and photographic equipment world-wide, with a long standing UK brand heritage.  Its product range is extensive and includes state of the art digital SLR, medium format and zoom compact cameras and an extensive range of high performance lenses and accessories.  In addition, it has a superb range of binoculars, suitable for a variety of leisure activities.

PENTAX successfully distributes its products through a number of channels, including independent camera shops, mass merchandisers and national multiple retailers - both on and offline.
PENTAX Imaging Systems Limited is a branch of PENTAX Europe Imaging Systems (SAS), a subsidiary of HOYA CORPORATION of Japan.

For more inspiration visit www.pentax.co.uk/chameleon and let your originality and creativity begin.
For further information, full spec sheet, images or to order a product to review, please contact:
Nicole, Laura or Maddie on 0118 920 7675 or email [email protected]

About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About DC Entertainment
DC Entertainment, home to such iconic DC Comics properties as Superman, Batman, Green Lantern, Wonder Woman, The Flash, MAD Magazine, and Fables, is the creative division charged with strategically integrating across Warner Bros. and Time Warner.  DC Entertainment works in concert with many key Warner Bros. divisions to unleash its superheroic characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games.  Publishing over 1,000 comic books, graphic novels and magazines each year, DC Comics is the largest English-language publisher of comics in the world.



All related characters and elements are trademarks of and © DC Comics.

™ & © DC Comics.

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