The Pentax Optio S12 is a new ultra-compact 12 megapixel digital camera. The Pentax S12 includes digital Shake Reduction and Face Recognition functions, 2.5 inch screen, ISO sensitivity up to 3200, 18 different Picture modes and comes in 4 different colours. The new Pentax Optio S12 will cost £199.99 / $279.95 and be available in March 2008.

Pentax UK Press Release

Dubai, January 2008

ANNOUNCING THE PENTAX Optio S12 - SUPERB TECHNOLOGY In a comprehensively equipped slim and compact camera

This new digital compact camera offers the highest technology in the smallest possible body. Ultra-compact dimensions and high-quality design are immediately recognizable in the typical PENTAX style.

Inside the 12 megapixels resolution with digital “Shake Reduction” and “Face Recognition” function complete the superb features for this state-of-the-art compact camera.

Additional information at a glance
• Clear and bright 2.5’’ TFT Colour LCD Monitor with 232,000 pixels and Anti-reflection Coating
• Movie Function with 30 fps
• Portrait recognition with Face Selector: Fully automatic focusing and exposure – automatic object recognition within the autofocus frames. The autofocus and exposure set according to the object position so that exact focus and proper skin tones are assured, even in backlighting conditions.
• There is a suitable programme for any shooting situation – Program Automatic, Night scene, Video, Sound recording, Landscape, Flowers, Portrait, Natural Skin Tones, Sand+Snow, Sport, Kids, Pets, Food, digital “Shake Reduction“ (SR), Text, Frames.

Data at a glance
• 12 Megapixel CCD; 1/1.7’’ CCD
• Ultra-compact with 2.5’’ TFT Monitor
• 3x optical zoom: f/ 2.8-5.4 / 7.9-23.7mm (38 – 114mm in35mm film format)
• Digital “Shake Reduction“ for picture and video modes; automatically sets the sensitivity to ISO 3200
• Full automatic mode and 18 Picture Modes
• Available in attractive colours: silver, black, pink and metallic blue
• 21 MB internal memory
• Dimensions: 87 (W) x 54 (H) x 21 (D) mm; Weight 130g operational
• Recommend Retail Price: £199.99
• Available: March 2008

Positioning
Ultra-compact, high-end lavishly equipped digital camera in a stunning aluminium body
Easy to understand menus for simple operation

Modifications from previous model (Optio S10)
• Resolution 12 Megapixel
• 6x digital zoom
• Sensitivity: ISO 50 to ISO 3200
• Digital Shake Reduction and Face Recognition AF & AE in all modes of operation
• 18 different Picture modes
• Available in four attractive colours

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