Pentax has added a vibrant-orange version of the Pentax Optio W90 waterproof camera to its digital compact line-up. Named the Pentax Optio W90 Shiny Orange, this new model has an orange-colour aluminium-alloy front panel that features a fine hairline finish. The 12-megapixel camera, which is equipped with a 5x zoom lens, is sand- and dustproof, waterproof down to a depth of 6 metres and shockproof to approximately 1.5 metres. The recommended retail price of the Pentax Optio W90 Shiny Orange is £269.99 in the UK, and $329.95 in the USA. Availability is slated for July.

Pentax UK Press Release

A brilliant-orange version of the popular waterproof compact digital camera, designed for fun-packed outdoor shooting

PENTAX Imaging Systems Division is pleased to announce the addition of a vibrant-orange version of the popular PENTAX Optio W90 waterproof digital compact camera (launched in March 2010) to its digital compact line-up.

Named the PENTAX Optio W90 Shiny Orange, this new model was created in response to users’ enthusiastic request for an orange version — orange being a standard colour for outdoor goods. Its new orange-colour aluminium-alloy front panel features a fine hairline finish, producing a beautiful sparkle like a brilliantly radiating sun. The orange colour also allows users to easily match the model with many other outdoor goods that come in orange and other outdoor-oriented colours.

Since its launch earlier this year, the PENTAX Optio W90 has become extremely popular among active outdoor people, because of its outstanding features and specifications for use in demanding outdoor conditions. These include a reliable construction waterproof to assure worry-free shooting at a depth of six meters, and an exceptional shockproof capability with which it can withstand a fall from a height of 1.2 meters. Its innovative Digital Microscope mode has also attracted tremendous attention not only from outdoor enthusiasts interested in nature observation, but also from the business and manufacturing worlds, which demand accurate, detailed records of tiny parts and delicate materials.

Its features in summary:

      o 12 Megapixels
      o Waterproof down to 6 m
      o Sand and dustproof
      o Shockproof to 1.5m
      o 5x wide-angle zoom
      o 3 LED for macro function, 1cm
      o HD 720p video
      o HDMI output
      o 2.7’’ anti-reflection LCD screen

RRP £269.99

About us :
Created in 1919, PENTAX is a branch of the HOYA group, which is one of the worldwide leaders in optical glass technology. PENTAX is internationally recognized for its know-how in the field of photography (cameras/lenses/photo accessories). The PENTAX cameras address users who look for quality products with high performances.

Pentax USA Press Release

Popular PENTAX Optio W90 Now Available in Orange:

Latest Optio Color Also Features the W90 Series’ Unique Macro Photo LED Lighting, Fun Carabiner Strap and Eye-Fi Connectivity

GOLDEN, Colo.—(BUSINESS WIRE)—PENTAX Imaging Company has announced that the PENTAX Optio W90 will be available soon in a third color choice. As early as next month, the eleventh generation PENTAX Optio W90 will become available in orange, in addition to green and black.

Every PENTAX Optio W90 offers enhanced waterproof, shockproof, dustproof, and coldproof performance and features an inventive Digital Microscope mode with LED lighting to capture small but intriguing subjects. Designed with the look of mountaineering equipment, every Optio W90 kit includes a woven Web fabric strap complete with a carabiner to attach the camera to a backpack and other outdoor gear.

Adventure photography doesn’t get any better than this. First announced in February 2010, the Optio W90 already has garnered the Outside magazine’s Gear of the Year 2010 award as well as editorial praise in other national publications including Better Homes & Gardens, Motor Boating, Men’s Journal, Popular Photography & Imaging, and Time magazine.

The rugged Optio W90 offers photographic performance, innovative features and style that surpass other outdoor compact digital cameras now available on the market.

This latest W90 will ship by July 2010 for $329.95. More information is available here: www.pentaximaging.com and product images are available here: http://www.pentaximaging.com/press/pressfiles.html. The orange PENTAX Optio W90 will be available exclusively on www.tigerdirect.com.

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For over 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

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