“Pentax UK Press Release 21/11/03”

Let Pentax Help You ‘Go Digital’ This Christmas

Introducing the Optio 33LF - the Compact Digital Camera with All-round Potential

To help capture those precious moments this Christmas, Pentax is delighted to announce the release of the Optio 33LF.  Combining functionality, versatility and ease-of-use, the Optio 33LF is ideally suited to those eager to discover how easy it is to take, share and enjoy digital photography. 

With 3.2 effective megapixels and advanced Pentax technologies, the Optio 33LF achieves high-level clarity and natural colours.  What’s more, a 3X optical zoom gives you the freedom to frame subjects with great flexibility. It also offers the exceptional advantage of a handy swivelling LCD monitor - an innovation enabling entirely new shooting possibilities through accurate composition from above or below eye level and even round corners!

Main features:
Innovative swiveling LCD monitor and optical viewfinder
The 1.6-inch LCD monitor moves through 180 degrees horizontally and 270 degrees vertically for enhanced compositional versatility. It not only makes self-portraits extremely easy, but also allows for versatile shooting from the waist or above your head to create images that would normally be out of reach or awkward to achieve.

Easy operation
The Optio 33LF offers various shooting modes such as Landscape, Portrait and Snow & Surf, to easily cope with different photographic situations.

With a handy virtual mode dial, shooting mode selection is so simple. Just select the easy-to-understand icon most closely related to your choice of subject, compose, and shoot!

3.2 effective megapixels
Not only is the Optio 33LF simple and stylish, it also offers the imaging power of 3.2 effective megapixels.  Such resolution allows for a satisfying level of clarity and detail to be achieved and gives great quality prints.

A powerful 3X optical zoom lens and Macro mode
The Optio33LF features a 3X optical zoom lens (equivalent to a 38-114mm lens in 35mm format).  The optical zooming capability can also be combined with 2.7X digital zoom for a total zooming capacity of 8.1X.

The Optio 33LF is part of the award winning Pentax Optio range and is available in stores from 1st December and retails for ?229.99.