Pentax have opened an online store in the UK with a wider range of cameras and accessories. “The online store will ensure that a broader portfolio of products, particularly accessories, is available than our partners have the capacity to carry. This in turn will make PENTAX cameras a more attractive proposition to customers and should drive increased sales through traditional retail channels.” commented general manager Jonathan Martin.  All Pentax cameras and accessories will be sold through the site at retail prices.

Pentax UK Press Release

PENTAX announces launch of new online UK store

PENTAX U.K. today announced the launch of a new online store accessible via http://store.pentax.co.uk

. The store will complement Pentax’s existing retail strategy by providing customers with access to a wider range of cameras and accessories than currently available in the UK.

Jonathan Martin, general manager, commented: “Our retail partners provide us with fantastic exposure to the general market and keep pricing competitive for consumers with the more mainstream products.  The online store will ensure that a broader portfolio of products, particularly accessories, is available than our partners have the capacity to carry.  This in turn will make PENTAX cameras a more attractive proposition to customers and should drive increased sales through traditional retail channels.”

The launch of the new UK online store is part of the global strategy of Pentax Europe.  All cameras and accessories will be sold through the site at retail prices ensuring that retail partners can continue to be competitive with PENTAX products.

PENTAX and Optio are trademarks of HOYA CORPORATION.

All other brands or product names are trademarks or registered trademarks of their respective companies.

PENTAX U.K. Limited was formed in 1979 and is a subsidiary of HOYA CORPORATION. The Imaging Systems Division successfully distributes its products through a number of channels, including independent camera shops and national retailers. The product range is extensive and includes state of the art digital SLR, bridge and zoom compact cameras. There is also a superb range of binoculars, suitable for a variety of leisure activities. Today, PENTAX is a leading supplier of recreational cameras and photographic equipment world-wide.

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