58 North has announced that its digital photo book app, Pholium, is now free and offers a range of new features. Pholium’s latest version provides users with the ability to include an unlimited number of photos within each digital book that they create, while allowing users to share as many books as they want using iCloud. Pholium 1.2 for iPad is now available as a free download from the iTunes App Store.

58 North Press Release

Digital Photo Book App Pholium Gets Major Update, Now FREE

Users can now share unlimited books via iCloud; include unlimited photos and text captions in books

DALLAS –July 27, 2012 – 58 North, creators of premium iPad applications leveraging Apple’s iOS 5, today announced that leading digital photo book app, Pholium, is now FREE and has new features that make sharing high-quality, customizable digital photo books easier than ever. Pholium’s latest version provides users with the ability to include an unlimited number of photos within each digital book that they create, while allowing users to share as many books as they want for FREE using iCloud. Pholium now also supports expanded photo titles as users can now add text captions on every page, providing them with a way to tell a complete story. Pholium is available to download for FREE at http://www.pholium.com/app.

“Since launching Pholium, we’ve been very pleased with the amount of interest and feedback we’ve received,” said Robert E. W. Sinclair, co-founder of 58 North. “We found that users want to give more books to more people, so we’ve worked hard to find a way to eliminate the cost barrier. Thanks to iCloud, users can not only include an unlimited amount of photos in their digital creations, but also share them with as many people as they wish at no additional cost. We will continue to make improvements to Pholium to provide the best digital photo viewing and sharing experience to our users.”

Launched in April 2012, Pholium elevates the way iPad users interact with images by enabling the creation of high-quality, customizable digital photo books that can easily be given to others. The app is designed to provide a rich and immersive experience that goes beyond today’s online photo sharing and point-click-print photo books.

Using existing pictures from their photo app on iPad or those stored in iCloud, users can effortlessly select and place photos in a custom layout, creating a personal story from cover to cover. Pholium users can fine-tune images and make adjustments within the app, including size, color, contrast, brightness and finish of their photos. Additional features allow users to determine how images are laid out on each page, customize the cover, write an introduction and include captions throughout the book to tell a complete story.

Pholium is available for FREE from the App Store on iPad athttp://www.pholium.com/app.

About 58 North
58 North is the creator of premium applications that leverage Apple’s iOS 5 and the iPad’s unparalleled capabilities as a publishing and content consumption platform. The company works with leading high-end application developers to develop its iPad apps. 58 North is led by uncle and nephew duo Robert and Bill Sinclair, both successful entrepreneurs and amateur photography enthusiasts. Named for the parallel running through the Caithness region of Scotland where the Sinclair clan originated, 58 North was founded in 2011 and is headquartered in Dallas, Texas. www.pholium.com

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