Pure Networks Press Release

Network Magic Delivers Photocasting to Windows Users - Pure Networks teams with Shutterfly to deliver photo printing and services.

Seattle, WA (PRWEB) February 1, 2006—Pure Networks, Inc., creator of Network Magic (www.networkmagic.com) and leading provider of home networking software and services, today announced Network Magic PhotoCast, a new feature for PC home network users that simplifies photo sharing with “networked” friends and family. Easy to install, PhotoCast automatically “casts” photos from user’s shared folders on their Network Magic personal website and delivers a unique slideshow of photos that can be viewed by friends and family on their PC desktops. Pure Networks has teamed with Shutterfly, the leading independent online photo service to make it easy for users to print and create photo products using Shutterfly’s extensive product offerings via a direct link from PhotoCast. Network Magic users can download PhotoCast free at www.networkmagic.com.

PhotoCast expands on Network Magic’s Net2Go functionality which enables consumers to share photos via a Network Magic personal Web site. Pure Networks also connects to Shutterfly, the leading independent online photo service, through Shutterfly’s image uploading APIs. Through this new partnership, Network Magic users can upload their pictures from PhotoCast directly to their Shutterfly accounts and easily purchase prints and photo related products. Other PhotoCast features include full screen or resizable screen viewing, saving and printing pictures locally, creating transparent pictures, and archiving photo history.

PhotoCast is a product developed within Pure Network’s new Network Magic Labs project team. “Our Network Magic Labs team is continually looking for ways to bring innovative features and functionality to home networking,” said Brett Marl, Pure Networks CTO and Lab Chief. “Our goal is to help Network Magic users leverage and unlock the power of the Network Magic platform, and in the case of PhotoCast, share and manage their content.

“At Shutterfly we recognize that consumers’ precious memories are invaluable and we are pleased that Pure Networks is taking steps to ensure that pictures are easily accessible within home networks,” said Doug Galen, SVP Business & Corporate Development of Shutterfly. “We are happy to team with Pure Networks to offer Network Magic customers simple ways to order prints and create personalized keepsakes using the pictures they’re already enjoying via the Photocasting feature.”

Network Magic has over 200,000 users and growing its user base with 2,000-3,000 users daily. Network Magic is currently available at www.networkmagic.com for $39.99 (U.S.) for download only and $49.99 with installation CD and in major retail stores, including CompUSA, Frys Electronics, Office Max and Amazon.com for an MSRP of $49.99 (U.S). Network Magic includes one year of the Net2GO remote access/file sharing service, is compatible with all major routers and is offers PC licenses for the entire home network. Consumers can also download a 14-day free trial from the website. Pure Networks offers a 30-day money back guarantee.

About Pure Networks, Inc.
Pure Networks, Inc. is the leading creator of home networking software and services. Pure Networks’ vision is to make home networking easy, more secure and useful for the home computer user. Its latest software, Network Magic, acts as the ‘missing link’ to tie together the heterogeneous assortment of routers, gateways, and PCs with multiple operating systems, and allow all the computers and devices on a home network to work with one another more easily. For more information, visit the Network Magic website at www.networkmagic.com, send e-mail to info @ purenetworks.com or call (206) 322-9002.

About Shutterfly
Founded in 1999, Shutterfly, Inc. (www.shutterfly.com ) is a premium photo service specializing in the consumer and professional photography markets. The company provides customers with simple and fun ways to organize, enhance and archive images; share pictures with family and friends; order professional-quality prints and create an assortment of personalized items such as Photo Books, Calendars and Greeting Cards. In 2005, Shutterfly ranked no. 170 on the 24th annual Inc. 500 list of the fastest-growing private companies in the country.

Pure Networks, Network Magic and Net2Go are trademarks and/or registered trademarks of Pure Networks, Inc.

Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.